BARD VALLEY, Calif.--(BUSINESS WIRE)--After tremendous success of the first National Medjool Date Day last year, Natural Delights™ is bringing even more attention to the holiday in 2015 while partnering with RDs, bloggers and media to position one of the world’s oldest fruits as relevant to needs and wants of all ages and lifestyles.
Thanks again to the work of the growers of Natural Delights™, the country’s top-selling Medjool date brand, Feb. 4 will celebrate Medjool dates as the perfect healthy snack by positioning this dynamic fruit as “Nature’s Power Fruit” and a tasty addition to salads, appetizers, entrees and smoothies. Beyond encouraging greater Medjool date awareness and use, the day will offer tangible ways for Americans to incorporate them into their regular healthy routine.
To mark the holiday, Natural Delights™ is partnering with blogger and power-Tweeter Coryanne Ettiene for a one-hour Twitter party on Feb. 4 at 5 p.m. PST / 8 p.m. EST. Guests who participate in the conversation by tagging @CoryanneEttiene, @NDMedjoolDates and using #MedjoolDateDay will have the opportunity to win more than $1,200 in fitness prizes, as well as downloading recently added recipes.
“National Medjool Date Day gives us the opportunity to host an ‘open house’ for our fans,” said director of marketing Dave Anderson. “We’re bringing nutrition and health experts, food and culinary bloggers and consumers together to talk about the simple and tasty ways to incorporate Medjool dates into a bigger health and lifestyle story. Our collective desire for more Americans to discover this amazing fruit is what makes this day so special to us.”
Natural Delights™ Medjool Dates, named an official “heart healthy” food by the American Heart Association, are low-medium on the glycemic index and packed full of fiber and potassium (50% more, by weight, than a banana) – making them perfect for boosting energy, satisfying hunger and helping with muscle recovery. Their caramel-like taste, consistency and natural sweetness gives them an advantage over refined sugars in recipes and pre- and post-workout snacks. Medjool dates are also gluten-free, Vegan, Halal and Kosher, making them perfect for nearly every diet.
For additional information, visit Natural Delights™ Medjool Dates on Facebook, Pinterest, Twitter and Instagram.
About Bard Valley Natural Delights™ Medjool Dates
Caramel-like Natural Delights Medjool Dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants and contain important vitamins and minerals, including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium and Iron. The Bard Valley Medjool Date Growers Association (BVMDGA), a consortium of family growers in the southwest, is responsible for more than 70 percent of the Medjool dates grown in the United States. Thanks to their efforts, Natural Delights is the top Medjool date brand in the country. For information and high-res art, including recipes, serving suggestions and nutritional information, go to www.naturaldelights.com.
