NEW YORK--(BUSINESS WIRE)--Today Billboard announced Winterfest, the inaugural festival that will take place from January 22 to 25 at Park City, Utah’s premier music venue, Park City Live. Iggy Azalea will headline the event on Saturday, January 24 with opening act Hoodie Allen. Rounding out the weekend are chart-topping artists B.o.B., headlining Thursday; Skrillex, taking the stage on Friday; and Diplo, closing the weekend with a Sunday night performance.
“Each year, Park City becomes a bigger destination for artists, filmmakers, musicians and fans,” said Janice Min, co-president and chief creative officer of Guggenheim Media’s Entertainment Group, which consists of Billboard and The Hollywood Reporter. “Billboard is joining the party with Winterfest, and we look forward to celebrating with some of the season’s hottest acts.”
Title sponsor Citi presents Billboard Winterfest and gives the stage to 2014’s heavy hitter, Azalea. With major career milestones on Billboard’s music charts, Azalea was honored with the Chart-Topper Award at December 2014’s Women in Music. Her latest album, The New Classic, debuted at No. 3 on the Billboard 200 chart in April 2014, marking the highest bow for a female rapper's first album since 2010.
“Park City Live historically creates the greatest parties and concerts at the film festival and our partnership with Billboard Winterfest raises that bar even higher for 2015," said Kathryn Burns, CEO, Park City Live. "We are honored to have such great partners help Park City Live provide the most exclusive and sought after nightlife experience in town."
As supporting partner of Saturday night, YouTube has provided New York-based hip-hop artist Hoodie Allen who jump-started his career through the video platform, amassing close to half a million global fans who tune in to watch his music videos and vlogs. Allen arrived in the No. 2 slot on Billboard’s Top R&B/Hip-Hop Albums chart in October 2014 with his first full-length album, People Keep Talking. With a nod to his social media roots, 83 percent of the album’s first-week was download sales.
Billboard Winterfest tickets are currently on sale via Citi Private Pass, the bank’s entertainment access program, which offers credit and debit cardmembers access to thousands of events annually across music, sports, dining and family entertainment. American Airlines and Marshall Speakers are additional weekend sponsors.
“Billboard has curated a terrific lineup, bringing some of the hottest artists to Park City,” said Jennifer Breithaupt, SVP of Entertainment Marketing for title sponsor Citi. “We know our cardmembers love having access to the best in entertainment, and this merging of film and music is sure will be an exciting and memorable weekend."
Hitting 10.7 million monthly unique visitors to its website in November 2014 Billboard has seen 50 percent year-over-year growth of its online readership.* Billboard has scored major news-generating covers recently, including Taylor Swift, Kendrick Lamar, Sam Smith, Idina Menzel, Iggy Azalea and Pharrell Williams.
*ComScore, November 2014
About Billboard
Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com which is the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike.
www.billboard.com / www.billboard.biz
About Park City Live
During one of the most influential film festivals in the country, Park City Live is the most sought after venue for parties and live events. The space, situated directly on Main Street in Park City, has hosted top musical performances from Metallica and Avicii to the Foo Fighters and Stevie Nicks. Park City Live is the place to "see and be seen," as a combination of world-renowned musicians, A-list celebrities and industry executives are among the nightly after-party attendees. Park City Live is located at the World Famous 427 Main Street, Park City, Utah. For more information, visit www.parkcitylive.net.
