STOCKHOLM & WASHINGTON--(BUSINESS WIRE)--The Analysis Division of Tobii Technology, the global leader in eye-tracking research solutions, announced today that it has started shipping Tobii Glasses 2 to customers around the world who had preordered the product earlier this year. The company’s newest wearable eye tracker is being distributed to Tobii customers, which include many of the world’s leading behavioral, usability and market research labs within top universities, private research institutions, technology companies, industrial companies and major consumer packaged goods corporations.
Tobii Glasses 2 shows exactly what a person is looking at in real time, while moving around freely in any real-world environment. This helps broaden insights into human behavior with eye tracking in a wider range of research than before, including in-store shopper marketing, mobile testing, sports performance, knowledge transfer and social interaction studies. Because the Glasses 2 are so easy to use, they provide an eye-tracking solution of value even for those who may be using eye-tracking tools for the first time.
“We use the glasses in an undergraduate lab, so the simple setup and ease of use are very important,” said Dennis Young, specialist-teacher at Michigan State University, School of Packaging. “We are thrilled to have the opportunity to give our students exposure to this innovative technology. Due to the rapid evolution of eye tracking and its integration into market research and usability, we feel that by using the latest tools now, it will bolster our students’ knowledge and competitive skill set as they embark on careers within the packaging industry.”
“We’re excited to be delivering Glasses 2 to the research community,” said Tom Englund, president of Tobii Technology Analysis Solutions. “We’ve received an incredible response and interest in this product from customers, but also from research teams in domains where eye tracking is just now being adopted. The trend toward wearable tech has had a clear impact on researchers, and there is a strong demand to incorporate wearable eye tracking in existing and new research methodologies. We’ll more than double the number of shipped wearable eye tracking units this year compared with last year.”
“Wearable eye tracking has been instrumental in the success of our services business. Since the Tobii Insight division was established in 2011, our glasses have been used to generate new insights and discoveries in hundreds of research projects globally — from in-store shopper studies to car clinics and product interaction studies. Now with the Glasses 2, we’re able to support brands and research organizations even better, by collecting implicit data from real users in natural real-world surroundings, and studies can be designed and conducted with even greater flexibility and ease,” said Ali Farokhian, global business manager, Tobii Services.
For more information about Tobii Glasses 2, go to www.tobiiglasses.com.
For sales in the U.S., contact 1-888-898-6244 or sales.us@tobii.com.
For sales in Europe, contact +46 8 52 29 50 04 or sales.an@tobii.com.
About Tobii Technology
Tobii Technology is the global leader in eye tracking and gaze interaction. Tobii delivers comprehensive, market-leading eye-tracking solutions and OEM components for applications such as computers, gaming and vehicles. Tobii has accelerated the development of gaze interaction in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence with offices in the U.S., China and Norway, as well as a worldwide network of resellers and partners. For more information, visit www.tobii.com.
About Tobii Technology Analysis Solutions
Tobii Technology is the global market leader in eye tracking. The Analysis Division of Tobii Technology offers products and services for the scientific community, market research and usability studies. Tobii eye-tracking systems enable researchers and designers to efficiently obtain valid and reliable research results because Tobii’s products are easy to use, unobtrusive, and highly accurate and precise. Eye tracking is used to answer an endless array of research questions in fields ranging from psychology, infant and reading research to neuroscience and vision research. In usability studies and market research, eye tracking provides unique methods to evaluate how users and consumers experience and perceive different media and communication messages. More information is available at www.tobii.com/analysis.
