DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rxnhf7/professional) has announced the addition of the "Professional Services in the Web Events Market " report to their offering.
The web event services market is growing at a fast pace. There has been a strong move in the web casting segment to self-service events. Leading vendors are reporting that more than 20 to 25 percent of all events are now self-service; up from none two years prior. Self-service is leading to greater usage and the frequency of web events thereby increasing the absolute revenue opportunity for attached services.
Key Findings:
- Professional services for web events include support and all wraparound services related to planning, customization, management, delivery, and analytics (pre-, in-, and post-event).
- With the big push to self-service, the attach rate for professional services is going down as a percent of total events. However, self-service is leading to greater usage and frequency of web events thereby increasing the absolute revenue opportunity for attached services.
- The market is undergoing significant pricing shifts with the emergence of all-you-can-use licenses for fixed priced webinars as well as subscription-based licenses for webcasts.
- While the web events market holds strong growth potential, factors such as lack of awareness about solution sets, confusing pricing models, and considerable market fragmentation are holding the market back.
- The shift to persistent virtual environments that fully leverage an organization's rich content, created from live webcasts and interactions, is expected to trigger the growth for attached services in the virtual events market.
Key Topics Covered:
1. Executive Summary
2. Market Overview
- Market Definitions
- Research Scope and Methodology
- Meetings vs. Web Events - Understanding the Differences
- Major Findings
3. Key Market Metrics
- Web Events Professional Services - Revenue Forecast
- Revenue Contribution of Professional Services in the Total Web Events Market
- Revenue Contribution of Professional Services in the Webcasting Market
- Revenue Contribution of Professional Services in the Webinar Market
4. Market Trends
5. Pricing Analysis
- Managed Audio Webcast Pricing
- Managed Video Webcast Pricing
- Self-service Webcast Pricing
- Webcast Assist Services Pricing
- Virtual Events Pricing
6. Competitive Overview and Competitor Profiles
- Cisco
- InterCall
- INXPO
- George P. Johnson
- ON24
- Qumu
- TalkPoint (A PGi company)
- 6Connex
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