NEW YORK--(BUSINESS WIRE)--The National Hockey League (NHL®) today announced a multi-year North American partnership with DraftKings, one of the largest U.S.-based destinations for daily fantasy sports. Hockey fans will be able to take part in free to enter daily sports fantasy games on DraftKings.com for a chance to win numerous prizes, including trips to premier NHL events – 2015 Bridgestone NHL Winter Classic®, 2015 NHL® All-Star Game, 2015 Coors Light NHL Stadium Series™ and 2015 NHL Awards™.
As part of the agreement, DraftKings will serve as the Official Daily Fantasy Game of the NHL and will receive prominent brand placement across the NHL’s digital platforms, including NHL.com, NHL Mobile™ and the NHL’s Twitter and Facebook properties. DraftKings will serve as the presenting sponsor of daily video previews for each regular-season matchup on NHL.com, NHL Mobile and the NHL app and “Fantasy Players to watch” segments on one of NHL Network’s signature shows, NHL Live™. In addition, DraftKings has partnered with numerous NHL Clubs, building its presence on the local level as well as the national level.
“We are pleased to partner with DraftKings, a leader in daily fantasy sports,” said Keith Wachtel, NHL Executive Vice President of Global Partnerships. “Recognizing the direct correlation between fantasy sports and fan engagement, we look forward to providing our fans with a new opportunity to extend and enhance their NHL experience each and every day of the season."
“The National Hockey League is a best-in-class organization, and DraftKings’ daily fantasy hockey players are some of their biggest fans,” said Jeremy Elbaum, Vice-President of Business Development at DraftKings. “DraftKings is proud to partner with the NHL to bring premium new experiences to the League’s enthusiastic fan base.”
NHL, the NHL Shield, and the word mark NHL Winter Classic are registered trademarks and the NHL Winter Classic logo, NHL All-Star Game logo, NHL Stadium Series name and logo, NHL Awards name and logo, NHL Network name and logo, NHL Mobile and NHL Live are trademarks of the National Hockey League. All Rights Reserved.
ABOUT DRAFTKINGS
Launched in April 2012, Boston-based
DraftKings, Inc. is the largest, US-based online gaming destination
where players engage in daily fantasy sports competitions across fantasy
professional football, baseball, golf, basketball, hockey, and soccer,
and college football and basketball. DraftKings offers free and pay
contests every day that award cash prizes. All contests
feature a salary cap format, and new contests are offered every day with
instantaneous prize distribution for winners. For more information,
visit DraftKings at www.draftkings.com,
like DraftKings at www.facebook.com/draftkings,
and follow DraftKings at www.twitter.com/draftkings.
ABOUT THE NHL
The National Hockey League (NHL®), founded in
1917, consists of 30 Member Clubs, each reflecting the League’s
international makeup with players from more than 20 countries
represented on team rosters, vying for the most cherished and historic
trophy in professional sports – the Stanley Cup®. Every year the
NHL entertains more than 250 million fans in-arena and through its
partners on national television and radio; more than 10 million fans on
its social platforms; and more than 300 million fans online at NHL.com.
In Canada, the 2014-15 season marks the beginning of a landmark 12-year
broadcast and multimedia agreement with Rogers Communications, which
includes national rights to NHL games on all platforms in all languages.
In the U.S., the NHL is in the fourth season of its 10-year agreement
with NBC and NBCSN, the 10th consecutive season both networks
have served as national television partners. The NHL is committed to
giving back to the community with programs including: Hockey is for
Everyone™, which supports nonprofit youth hockey organizations
across North America; Hockey Fights Cancer™, raising money for
local and national cancer organizations; NHL Green™, which is committed
to pursuing sustainable business practices; and a partnership with the
You Can Play Project, which is committed to supporting the LGBT
community and fighting homophobia in sports. The NHL received three 2014
Sports Business Awards: “Sports League of the Year,” “Sports Executive
of the Year” recognizing Commissioner Gary Bettman, and “Sports Event of
the Year” for the 2014 Bridgestone NHL Winter Classic®. For more
information, visit NHL.com.
