Research and Markets: India Digital Advertising Spend Databook Q1 2014

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/8dwct4/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in India" report to their offering.

Online advertising spend in India stood at US$0.7 billion by end of 2013, accounting for 9.9% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 48.3%. This growth is expected to continue in 2014 with brands expected to spend US$1.0 billion, representing an increase of 41.1% over 2013. Over the forecast period (2014-2018), online advertising spend is expected to grow at a CAGR of 34.0% to reach US$3.4 billion in 2018, accounting for 32.8% of the total advertising spend.

This report answers the following key questions:

• How is online and mobile advertising expected to grow over the next five years?
• How much is being spent on online advertising by industry?
• How is online marketing budget being allocated and utilized?
• Which marketing objectives are driving the online advertising spend?
• Which online advertising formats are gaining popularity to target consumers?
• Which online sites are gaining / losing market share?

This report provides detailed online advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2009-2018).

This report provides break down by the following formats:

• Search Ad Spend
• Display Ad Spend
• Sponsorship Ad Spend
• Classified Ad Spend
• Email Ad Spend
• Video Ad Spend

This report provides breakdown of online advertising spend across 14 key industry verticals:

• Food & Beverages
• Health & Beauty
• Technology & ICT Services
• Leisure Travel & Tourism
• Financial Services
• Automotive
• Media
• Entertainment
• Telecoms
• Retail
• Pharmaceutical & Healthcare
• Public Sector
• Real estate
• Education

Key Topics Covered:

1 About this Report

2 Online Advertising Spend Market Share Analysis

3 Analysis of Macroeconomic, Business, and Consumer Drivers

4 India Online Advertising Spend by Marketing Objective

5 India Online Advertising Spend by Channels

6 India Online Advertising Spend by Industry

7 India Online Advertising Spend by Format

8 India Social Gaming Advertising Spend

9 Market Share Analysis by Online Sites

• Google
• Yahoo
• Microsoft
• Facebook
• YouTube
• Twitter
  

For more information visit http://www.researchandmarkets.com/research/8dwct4/databook_q1_2014