Skylanders® is Heading to San Diego Comic-Con!

Fans Attending San Diego Comic-Con Invited to Participate in Costume Contest at Official Skylanders Panel, with More Than $5,000 in Prizes

--(BUSINESS WIRE)--Activision Publishing, Inc.:

WHAT:	Skylanders, the video game that pioneered the Toys-to-Life™ genre, will descend upon San Diego Comic-Con for the first time in the franchise’s history starting on July 24. Fans will be among the first in the world to get hands-on experience with Skylanders Trap Team™, the newest installment to the Skylanders franchise. To celebrate, Activision Publishing, Inc. will award more than $5,000 in prizes to the best Skylanders costumes of the show. Fans now have a chance to bring their creativity to life by dressing up as one of their favorites, such as Spyro, Stealth Elf, Eruptor, Kaos or any of the characters from the Skylanders universe.
	The costume contest will take place at the San Diego Comic-Con panel, “Skylanders: The Creative Process of Bringing Toys to Life,” where members of the Skylanders team will offer insights into the development process of one of the world’s most beloved and successful Toys-to-Life video game franchises. Panel speakers include comic book writer Ron Marz (Green Lantern, DC vs. Marvel), famed voice of Kaos Richard Horvitz (Invader Zim, Billy and Mandy), Activision’s Senior Vice President of Consumer Marketing, John Coyne, and Toys for Bob’s Director of Toy and Character Development, I-Wei Huang.
	Prizing for the costume contest is as follows:
	Grand Prize: $4,000 Runner Up: $1,000 2^nd Runner Up: Collection of rare Skylanders toys
WHEN:	Thursday, July 24, 2014
	Media Call Time: 5:45 p.m.
	Event Begins: 6:00 p.m.
WHERE:	San Diego Convention Center, Room 7AB
	111 W. Harbor Dr. San Diego, CA 92101
MEDIA OPPORTUNITIES:
	Footage/Photos of the “Skylanders: The Creative Process of Bringing Toys to Life” panel Costumed fans lining up to show off their cosplay creations Interviews with excited costumed fans winning prizes