ST. PAUL, Minn.--(BUSINESS WIRE)--Leading Scotch Whisky Brand LABEL 5 has launched an amazing competition through its Facebook pages, the “5”City” contest, which invites its fans worldwide to take a five second Instagram video of their favorite city, for a chance to win a round-the-world trip for two!
After the “Catch the 5” contest and the WorldmiXperience web series, LABEL 5 continues to successfully use digital marketing tools to reinforce original brand content and to celebrate the World Mix Spirit! The contest gives fans the opportunity to engage with the brand by inviting them to share their vision of their city in a five second video through Instagram.
The campaign, built on the legendary number of the brand, encourages the participants to showcase their creativity in homemade short videos: they only have five seconds to capture the beauty and magic of their favorite city. The two month competition is running from June – July 31st, and will run in many countries across the world. The participant who submits the video that receives the highest number of votes will have a chance to win a round-the-world trip for two.
To participate, it’s very easy!
1st: You need to become a fan of the LABEL 5 Facebook Page and register
for the contest.
2nd: Take a five second video that best represents
your city and upload it to Instagram with the hashtag #5SCITY and the
hashtag of the city (e.g. #5SCITY #NYC).
3rd: Finally, invite your
friends to vote for your video.
Grab your mobile phone and get ready for the contest!
Remember to
enjoy LABEL 5 responsibly. For further information and official rules of
the contest, visit the LABEL 5 USA Facebook page: www.facebook.com/Label5Usa
ABOUT LABEL 5
Leading Scotch Whisky brand, LABEL 5 is carefully distilled, matured and bottled in our distilleries in Scotland. Established in more than 100 countries, LABEL 5 is renowned for its high quality and appreciated for its smoothness. With 2.5M 9-L cases sold in 2013, LABEL 5 is a key player in the Scotch Whisky category.
LABEL 5 First Blending Company - Starlaw Road, Bathgate, Scotland
