SAN FRANCISCO--(BUSINESS WIRE)--Today, Merlin Entertainments Group, the leading name in location-based family entertainment, has officially opened Madame Tussauds and The San Francisco Dungeon, its two newest attractions in San Francisco’s vibrant and historic Fisherman’s Wharf. Pairing the iconic Madame Tussauds attraction that has fascinated millions, with the first-ever Dungeon in North America, Merlin looks to entertain visitors with an entirely new experience.
“The Bay Area’s dynamic energy and wild history make this city the logical location to expand our brands. We are thrilled to bring Madame Tussauds and The San Francisco Dungeon to the welcoming community of Fisherman’s Wharf,” enthused James Burleigh, Divisional Director of Merlin Entertainments. “We not only want to capture the spirit of the Bay Area and make it fun, but we also strive to bring an immersive experience for every visitor that walks through our doors by having them be part of the attraction. Therefore, guests are involved in the theatrical action with The San Francisco Dungeon and are able to touch the figures at Madame Tussauds. We wanted to create a uniquely memorable experience.”
Madame Tussauds allows guests to get up-close-and-personal with their favorite stars, including musicians, actors, athletes and politicians. This family attraction provides visitors a fun, interactive experience with figures that take months to design and complete. As with all Madame Tussauds attractions, there are no ropes or barriers so visitors are able to examine the incredible details and artistry of these intricate, lifelike figures.
The attraction also features San Francisco’s most loved figures and landmarks in a special “Spirit of San Francisco” room, where the likes of Mark Zuckerberg and Harvey Milk will be on display in a themed setting. For more information on hours, admission, and online ticket sales, please visit http://www.madametussauds.com/sanfrancisco/.
Located next to Madame Tussauds is its sister attraction, The San Francisco Dungeon. The Dungeon originated in London, expanded throughout Europe and is now opening as the first of its kind in North America. This attraction captivates its audience with edgy humor and scary, fun antics.
The San Francisco Dungeon brings to life the stories of the old Bay Area with a full theatrical cast, special effects, gripping storytelling, 360-degree sets and an underground boat ride. The San Francisco Dungeon is the ultimate live action journey through the Bay Area’s murky past where the audience is part of the show. Visitors get a full picture of the area’s history in a way that playfully startles nerves, awakens the senses and rattles the funny bone. For more information on hours, admission, and online ticket sales, please visit www.thedungeon.com/sanfrancisco.
Madame Tussauds is open daily from 10 a.m., 365 days a year. The San Francisco Dungeon will operate on the same timing, save for June 27 to June 30, when it will be open from 12 p.m. to 6 p.m.
About Madame Tussauds San Francisco
Madame Tussauds San Francisco offers guests the unique opportunity to “interact” with incredibly life-like iconic figures from the celebrity worlds of film, TV, music, sports and politics. Only at Madame Tussauds San Francisco can you “grab hold” of your favorite stars, with our many interactive experiences. The star-studded attraction allows you to take pictures, touch and get up close and personal in a themed setting. The attraction is open at 10 a.m. 365 days a year, located in Fisherman’s Wharf at 145 Jefferson Street. Visit www.madametussauds.com/sanfrancisco/ for more information.
About The San Francisco Dungeon
The San Francisco Dungeon is the first attraction of its kind in North America and brings to life the stories of the old Bay Area with a full theatrical cast, special effects, gripping storytelling, 360-degree sets and an underground boat ride. The San Francisco Dungeon is the ultimate live action journey through the Bay Area’s murky past where the audience is part of the show. The attraction is open at 10 a.m. 365 days a year and located in San Francisco’s Fisherman’s Wharf at 145 Jefferson Street. Fully-ADA accessible. For more information, visit: www.thedungeon.com/sanfrancisco.
About Merlin Entertainments Group – North America
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 100 attractions, 10 hotels, 3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 20,000+ employees.
Merlin has twenty attractions and one hotel in North America, including two stunning LEGOLAND Resorts: LEGOLAND Florida theme park and water park, and LEGOLAND California theme park and water park; SEA LIFE aquarium and themed hotel; Madame Tussauds celebrity wax attractions in New York, Washington D.C., Las Vegas, Hollywood and San Francisco; LEGOLAND Discovery Centers in Chicago, Dallas/Fort Worth, Kansas City, MO; Atlanta, GA; Westchester, NY and Toronto, ON; and SEA LIFEaquariums in Phoenix, AZ; Kansas City, MO; Dallas/Fort Worth; the Mall of America in Minneapolis and Charlotte-Concord, NC – underlining the company’s position as the world’s biggest global aquarium operator. Visit www.merlinentertainments.biz for more information.
