NEW YORK--(BUSINESS WIRE)--Bytemark, a leading provider of mobile commerce solutions, today released a major upgrade to the mobile ticketing app it created for NY Waterway, the largest private ferry operator in the country. Originally released in January 2012, the free iOS and Android app is now also available for Windows Phone and enables NY Waterway customers to instantly purchase, use and store tickets and monthly passes on their mobile devices.
Since its release, the NYWW app has been downloaded 190,000 times and sold 2.1 million tickets. To create Version 2.0 of the NYWW app, Bytemark analyzed the behavior of the app’s 83,000 active users to develop an update that enhances everyday usage and makes the app more responsive. App improvements include a new “Smart Tile Home Screen,” an updated interface for simplified navigation, and offline access to schedules and tickets.
Micah Bergdale, CEO of Bytemark, said: “Bytemark is thrilled to release Version 2.0 of the NY Waterway app. As the first mobile ticketing app ever created for a major U.S. transit agency, the NY Waterway app has been an integral part of Bytemark’s mission to provide mobile ticketing technologies to transit industries worldwide.”
Paul Goodman, CEO of Billybey Ferry Company, which operates under the NY Waterway banner, commented: “Since its initial release, the user base for the NY Waterway app has steadily increased. We're very excited to introduce 2.0 to both our current users and an entirely new audience of ferry riders who haven't signed up yet. This new version offers numerous functionality improvements, including easier navigation and a cached ticket storage function, which we believe will help to satisfy the needs of all of our customers."
NY Waterway App Version 2.0 Features:
- New “Smart Tile Home Screen” that provides quick access to tickets, travel advisories and ticket repurchasing.
- Redesigned interactive map interface to provide better information about the ferry service.
- New side menu for simplified navigation.
- OAuth2 account linking for faster account sign up and sign in.
- Optional PIN for enhanced security within the app.
- Auto-renewal option for people who ride regularly.
- Updated interface for splitting payments.
- New purchase history screen for easier ticket repurchasing.
- Data caching for offline access to schedules, notifications and tickets.
- Ability to display already active tickets and additional tickets simultaneously.
NY Waterway App Version 2.0 is now available to download for free via www.nywaterway.com, Google Play the iTunes App Store and the Windows Phone Store.
About Bytemark
A New York City startup with offices in the UK and Australia, Bytemark provides mobile ticketing and payment solutions for transit, attractions, and events. In January 2012, Bytemark launched the first mobile ticketing app for a major U.S. transit agency with the release of the NY Waterway app. Bytemark is focused on providing its partners with the tools they need to navigate the rapidly evolving mobile ticketing industry. Transit in the U.S. has been underserved by the expansion of mobile technology, and Bytemark is working to bridge the gap between the transit industry and America’s growing technology sector. For more information, visit www.Bytemark.co.
About NY Waterway
NY Waterway, owned and operated by Port Imperial Ferry Corp and Billybey Ferry Company, is the largest privately-owned commuter ferry service in the United States, carrying 35,000 passenger trips per day – over 8 million trips per year – on 33 boats serving 21 routes between New Jersey and Manhattan, on the East River between Manhattan, Brooklyn and Queens, between Rockland and Westchester counties, and between Orange and Dutchess counties. The robust nature of the service and the ever-increasing popularity of make this an attractive option for commuters, leisure travelers and tourists alike. For more information, visit www.nywaterway.com.
