SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Yeager North, a leader in integrated marketing for the technology sector, received an impressive five awards at the American Marketing Association (AMA) Phoenix Spectrum Awards on May 14 in Scottsdale. Winning categories for the agency include branding, integrated marketing campaigns, and customer relationship marketing.
“We are honored and excited to be recognized by the AMA for our work in 2013,” said Renee Yeager, co-founder and chief marketing officer at Yeager North. “It’s our goal with every project to bring quantifiable results to our clients. We work to exceed their expectations by providing relevant, results oriented strategies and creative ideas in all we deliver.”
Specifically, Yeager North received Spectrum Awards in the following categories for these projects:
- Brand Identity - Service – creation of a logo and branding for the launch of a new online service
- Data / Marketing Research - Customer Relationship Marketing – design and implementation of an incentive campaign
- Integrated Marketing Campaign - Self Promotion – development of a multi-touch marketing campaign for new clients
- Integrated Marketing Campaign - Services – identity, messaging, and marketing materials launching a new online service
- Promotional – Giveaways – development of an interactive promotional item to capture partner mindshare
Each of the winning campaigns achieved revenue or other goals set by the client.
“Our team is dedicated, and works hard to produce amazing work for every client, so I’m glad we are all able to share the excitement of the Spectrum Awards,” said Jennifer North, co-founder and chief creative officer at Yeager North. “We’ll build on this success as our company continues to grow and evolve.”
AMA Phoenix Spectrum Awards
The Spectrum Awards is an annual event hosted by the AMA Phoenix, honoring the top marketers in the area. The AMA Phoenix is a non-profit group established more than 50 years ago, helping marketers stay on top of industry trends and connect them to other Phoenix professionals.
Yeager North
Yeager North works with the world’s largest technology organizations to deliver cutting edge concepts, buyer-centric go-to market plans, and award-winning creative that have brought clients exponential return on their marketing investment. Leveraging practical, goal-oriented methods—coupled with tried and tested marketing strategies, award-winning creative implementation, and superior technology capabilities—the firm enables organizations break away from competitors and impact business success.