SAN FRANCISCO--(BUSINESS WIRE)--MovieLaLa, a social network and movie-marketing platform for upcoming movies, today launched the MovieLaLa app for iPad. The exciting new app helps anyone share and discover coming attractions through a personalized Hollywood Feed, share their favorites with friends and find friends to go to the movies with. Currently available as an iPad app, MovieLaLa also plans to roll out iPhone and Android apps for its movie-centric social network in the coming weeks.
“We are excited to share MovieLaLa with the world,” said Dana Loberg, CEO and co-founder of MovieLaLa. “By connecting your movie taste with movies your friends are interested in, MovieLaLa makes discovering your next favorite film easier than ever before. The social experience is a huge part of moviegoing, but it previously hadn’t successfully made the jump to our online lives. MovieLaLa captures that missing element and makes moviegoing fun again.”
With an intuitive interface and elegant design, MovieLaLa introduces several features that make the moviegoing experience easier, fun and social, including:
- Personalized Hollywood Feed – MovieLaLa curates upcoming movie favorites based on the friends, actors and directors the user follows, ensuring users never miss a movie they will love. The personalized feed also suggests movies based on the user’s interests.
- Fun with Friends – Users can find out which films they are interested in seeing match their friends’ interests and then send an invite to see the movie together. Users can send messages to friends within the app to gauge interest and coordinate schedules.
- No More Solo Shows – For adventurous moviegoers, MovieLaLa offers the ability to find new people to go to the movies with. Providing a great icebreaker, users can pair up with those who share similar tastes to their own.
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Staying in the Loop – MovieLaLa delivers upcoming movies and
information regarding films in a personalized manner so users no
longer have to poke around the Internet. MovieLaLa keeps users in the
know and sends notifications:
- When a new trailer for a movie the user wants to watch (or featuring a favorite actor or director) is released
- When a movie the user wants to watch (or featuring a favorite actor or director) is released in theaters
- When and where a movie the user wants to watch (or featuring a favorite actor or director) is available following its theatrical release
- Which friends want to see a movie and when they want to see it
MovieLaLa also serves as a movie marketing platform for upcoming films, leveraging its data and analytics to enable studios to gain insights from target audience data and increase buzz prior to theatrical releases. MovieLaLa is building out relationships in Hollywood with nearly a dozen major film studios, including 20th Century Fox, Sony Pictures Entertainment, Walt Disney Pictures, Warner Bros., Universal Studios, Paramount Pictures, Lionsgate, Relativity Media, Focus Features, Participant Media and Exclusive Media.
Join the buzzing community on MovieLaLa today at http://MovieLaLa.com. Download the MovieLaLa iPad app for free from Apple’s App Store at https://itunes.apple.com/app/id869901634.
About MovieLaLa
MovieLaLa (http://MovieLaLa.com) is a social network for upcoming movies where fans follow stars, discover upcoming movies, share their favorites with friends and find friends to go to the movies with. MovieLaLa improves first box office sales by creating and turning word-of-mouth about upcoming movies into an effective marketing opportunity for studios and movie marketers. Its investors include Marc Benioff, the founder, chairman and CEO of Salesforce.com; Allen DeBevoise, the chairman, CEO and co-founder of Machinima; Jim Moloshok, a former executive at HBO and Warner Bros.; Larry Braitman, a founding investor in Flixster; Silicon Valley movie producer Angie Wang; Wealthfront CEO and President, and former VP of Product Management at LinkedIn Adam Nash; and Manatt Digital Media Ventures.
