DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/85wzgl/global_video_and) has announced the addition of the "Global Video and Ad Insertion Server Market" report to their offering.
The evolution in digital technology has led television broadcast facilities through a phase of transition. Upgrades from analog to digital transmission and to high-definition (HD) content have resulted in more opportunities for advertisers, broadcasters, service providers, and equipment manufacturers.
As a result, consumers not only have access to more high-quality audio and video content through diverse media such as cable, satellite, Internet protocol television (IPTV), and mobile and Web-based networks, but they can receive and interact with advertisements that are highly tailored to suit their interests and are engaging.
Personalized and interactive services such as video on demand (VOD) have transformed the way consumers watch television. The success of on-demand television has further led to the birth of more enhanced capabilities such as pause live TV and catch up TV functions, networked personal video recorders (NPVRs), and interactive advertising.
This proliferation in content services is expected to drive broadcasters and service providers to install state-of-the-art ad insertion technology in their facilities over the forecast period to augment their revenue streams.
There has been an increasing uptake of digital video services through multiple channels and platforms worldwide. Broadcasters and cable operators have been migrating to all digital networks, thus catering to their subscribers' growing needs for digital content. The transition from standard-definition (SD) to HD and proliferation of VOD content and libraries have increased the focus on developing appropriate advertising models and technology that offers operators the ability to provide interactive and addressable commercials.
Further, major sports events such as the Sochi Olympics in Russia and the FIFA World Cup in Brazil in 2014, as well as all studio productions globally, are increasingly recorded in HD and Ultra-HD. These events have helped shorten the sales cycles for purchasing digital media technology but at the same time are expected to increase the demand for digital equipment, including video server systems, for effective and efficient distribution of content to the consumer.
Key Questions This Study Will Answer
- Will the market continue to grow at its present rate? Will growth slow down as the industry matures over the long term, especially in the developed markets?
- How are the existing competitors structured in the cable, telco, and broadcast segments? Are there too many competitors at present? Are they well positioned to meet current and future customer needs?
- Will there be further consolidation over the next 4 to 5 years? Will the market continue to be attractive for mergers and acquisitions?
- Where does video and ad server technology stand today? What are the primary challenges faced by vendors and new deployers in this market? What are the drivers and restraints for growth?
- What are the major technology trends under consideration? How do pricing models differ by category cable, telco, and broadcast?
- What are the revenue breakdowns for the Americas, EMEA, and Asia-Pacific regions? Which are the fastest-growing regions?
Key Topics Covered:
1. Executive Summary
2. Market Overview
3. External Challenges: Drivers and Restraints Total Video and Ad Insertion Server Market
4. Market and Technology Trends Video and Ad Insertion Server Market
5. Forecast and Trends Video and Ad Insertion Server Market
6. Market Share and Competitive Analysis Video Server Market
7. Market Share and Competitive Analysis Ad Insertion Server Market
8. Cable Video and Ad Insertion Server Segment Breakdown
9. Telco Video and Ad Insertion Server Segment Breakdown
10. Broadcast Video and Ad Insertion Server Segment Breakdown
11. Hot Company Watchlist
12. The Last Word
13. Appendix
For more information visit http://www.researchandmarkets.com/research/85wzgl/global_video_and
