NEEDHAM, Mass.--(BUSINESS WIRE)--in4mation insights announced its co-founder and partner, Mark Garratt, will be co-chair of the highly prestigious AMA 2014 ART (Advanced Research Techniques) Forum, its 25th Anniversary.
The ART Forum is an important industry conference which will held from June 22nd-25th in Santa Fe, NM and is entitled Sharing What Works and Knowing Why.
Mark and co-chair Professor Greg Allenby have put together an extremely robust program with presentations from the very best thought leaders in the industry. There will be six core areas covered: Marketing Mix, Text Analysis, Visualization, Social Networks, Upper Level Modeling (Hierarchical Bayesian) and Segmentation.
To learn more, you can find the conference brochure here: https://www.ama.org/events-training/Conferences/Documents/ART%202014%20Brochure-5.pdf
About in4mation insights
in4mation insights is an internationally recognized firm in the analytics, marketing research and technology field and is known for its industry-leading theoretical and practical leadership and advanced technology. in4mation insights has the unique capability of integrating internal customer, sales, and panel data with consumer survey data, which allows for completely customized, business-focused and rich insights on an individual to category level.
The firm’s practice leaders each have more than 30 years experience in consumer research, data analytics, modeling and technology to deliver answers related to Consumer & Market Segmentation, Customer Lifetime Value & Churn, Market Structure, New Product & Service Design, Sensory Research, Marketing ROI and Pricing & Promotion. One of the firm's key differentiating capabilities is the use of Bayesian techniques, which enhance the potential value of consumer and market data; this is coupled with a high-performance computing platform, which has enabled the firm to conduct big data analytics. The firm has a global footprint and provides custom solutions to a host of Fortune 200 companies in such industries as Consumer Goods, Retail (online and brick & mortar), IT, Telecom, Financial Services, Pharmaceuticals, and Media.
For more information, please visit www.in4ins.com.
