WEST FARGO, N.D.--(BUSINESS WIRE)--Bobcat Company will produce the millionth Bobcat® loader in 2014 and is celebrating all year long with the Bobcat “Unstoppable” campaign.
Although the millionth machine will roll off the line at the Bobcat Gwinner, N.D., facility sometime during the year, Bobcat Company is focused less on the actual millionth machine and more on what it signifies.
“This celebration is about what we’ve accomplished in building all 1 million loaders, which is unique in the compact equipment industry,” said Laura Ness Owens, Bobcat Company director of communication. “The Unstoppable theme signifies this is really just the beginning for Bobcat Company. Our 50th anniversary in 2008 celebrated our history and heritage, but the Unstoppable campaign celebrates this tremendous milestone and the fact that we have no plans to slow down.”
Contest
The celebration started in January, as Bobcat
Company kicked off a contest to give away a Special Edition
One-Millionth Bobcat Loader to whoever can best answer the question,
“How does Bobcat make you unstoppable?” The contest is open to the
general public through June 30, and entries will be judged on
completeness and creativity. Bobcat is also giving smaller prizes to
weekly and monthly winners who go on to qualify for the grand prize (the
contest is open to residents of the continental United States and
Canada, excluding Quebec).
Special-edition Bobcat Loaders
Bobcat unveiled its Special
Edition One-Millionth Bobcat Loaders at the CONEXPO-CON/AGG trade show
in Las Vegas, March 4 – 8. These skid-steer and compact track loader
models have special paint and decaling schemes, and will be available
through authorized Bobcat dealers in limited quantities during 2014. The
show also featured displays commemorating the milestone and a mobile
Bobcat Store offering special celebration merchandise, including a
collectable limited-edition loader scale model (also available at the
online Bobcat Store, www.bobcatstore.com).
WorkSaver magazine
The quarterly Bobcat Company magazine is
showcasing special Million Loaders Celebration advertising and editorial
content throughout the year, with feature articles on longtime customers
who have helped Bobcat Company reach this milestone and whose lives and
businesses have been positively impacted by Bobcat equipment. WorkSaver
magazine subscriptions are offered free at www.bobcat.com.
Social media
Bobcat Company social media channels —
Facebook, Twitter, LinkedIn, Google Plus, Flickr and YouTube — feature
various elements of the celebration and Unstoppable content and
promotions. Fans and followers can participate in merchandise giveaways
and trivia contests, show pride by selecting a “pride badge,” share
stories and read about how others are joining in the celebration. A
special app enables customers to upload photos and apply a custom “One
Million Strong” treatment.
Bobcat Company is also featuring several campaign videos, including a series called “On the Line,” which highlights the individuals behind the making of Bobcat loaders and the heart and soul they put into building them. Another video shows a morphing evolution of Bobcat loaders over the last 50 years.
“We are inviting everyone to celebrate with us,” said Ness Owens, “anyone who has ever bought, built, sold or used a Bobcat loader; has been drawn to compact equipment, or has had their lives positively impacted by Bobcat Company one way or another — they were all part of Bobcat reaching a million loaders, and they should all celebrate that.”
For more information on the celebration and the contest, and to access Bobcat social media channels, visit www.Bobcat.com/Million. Or visit our Facebook page at www.Facebook.com/BobcatCompany.
ABOUT BOBCAT COMPANY
Bobcat Company, headquartered in West
Fargo, N.D., is a worldwide leader in the manufacturing and distribution
of compact equipment. Bobcat compact equipment includes skid-steer,
all-wheel steer and compact track loaders; compact excavators;
mini-track loaders; VersaHandler® telescopic tool carriers;
utility vehicles; and Toolcat™ utility work machines. Bobcat
is a global brand with more than 600 dealer locations in North America
and the leader in compact equipment — the industry’s original innovator,
beginning more than 50 years ago with the first compact machine and
predecessor to the skid-steer loader. For more information on Bobcat
products, visit www.bobcat.com.
NOTE TO EDITORS: The public relations contact listed at the top of this press release is not for publication.
For additional information about Bobcat Company, its products and services, point your Web browser to www.bobcat.com/our_company/media_center. Bobcat® and the Bobcat logo are registered trademarks of Bobcat Company in the United States and various other countries.
©2014 Bobcat Company. All Rights Reserved.
