NEW YORK--(BUSINESS WIRE)--Len Burnett and Brett Wright of Uptown Ventures Group (DBA U Brands), the parent company of Hype LLC, today announced the re-launch of HypeHair.com and the redesign of Hype Hair Magazine, the leading consumer magazine and brand dedicated to African American women’s hair care.
The updated site features a combination of rich media, video, photos, virtual makeovers, how to’s, product reviews and the latest news and information on today’s hair care trends. Complimenting the content offering, the site has been enabled with social media widgets and optimized for mobile distribution, offering ease of use for consumers on the go. The site will launch with over 25 of the biggest and brightest bloggers and v-bloggers in the industry.
“The time was long overdue for a media company to step up and create a platform to serve the ethnic hair care community with the quality it deserves,” said Brett Wright, Chief Content Officer. “Hype Hair is excited about the new site and social media platform it has developed for consumers and advertisers to connect.”
“Advertisers have been either priced out or behind the technology curve in this industry and we are excited to create new opportunities for advertisers to reach their target audience through an integrated 360 degree experience utilizing print, web, social media and event based marketing,” said Len Burnett, Co-CEO.
U Brands is a multimedia company with a focus on acquiring and licensing underdeveloped niche brands that target underserved audiences. The billion dollar ethnic beauty and hair care industry has been fragmented and lacked a progressive media destination for engagement and aggregation. That insight led to the creation of a content platform that leverages todays’ technology and social media to deliver brands and products directly to consumers where they dwell.
Hype Hair celebrates its 21st anniversary this year and will be one of the cornerstones of U Brands growing media presence. U Brands will leverage its internal capabilities in publishing, digital, experiential, licensing and sales expertise to add value to acquired brands as well as create immediate efficiencies.
About U Brands
U Brands was established in 2012 with a core mission of acquiring or licensing underdeveloped brands that target underserved audiences. U Brands cornerstone property UPTOWN celebrates its 10th anniversary as the only luxury lifestyle brand that targets the Affluent African American (AAA) Market. Recent affiliated brands include Hype Hair and Heart & Soul.
