HOUSTON--(BUSINESS WIRE)--Houston brand experience firm BrandExtract, LLC has launched a new online experience for the San Jacinto Monument and Museum and a new generation of researchers and students of history.
The new site reflects the museum’s mission to educate the public on the importance and far-reaching effects of the Battle of San Jacinto, as well as BrandExtract’s commitment to celebrating the birthplace of Texas independence. The freshened design and immersive functionality add up to an improved overall user experience.
“A great deal of strategy went into making the experience as engaging as possible,” said Malcolm Wolter, BrandExtract’s Vice President, Interactive. “Items like interactive maps, image galleries, searchable databases and video bring this important battle, and its repercussions, to life.
“Education was another consideration,” Wolter continued. “We had to ensure that the site both informed and entertained adults, students, scholars and historians.”
Larry Spasic, the museum’s executive director, said the redesign process provided San Jacinto not only an enhanced brand, but also a fresh perspective.
“To reach out and share our mission in a very effective, innovative way was refreshing,” Spasic said. “Sometimes it takes a new way of looking at history to rediscover your mission and how you share it with others.”
By applying a well-designed SEO and findability strategy, BrandExtract hopes to increase traffic both to the site and to the Monument itself, which draws more than 250,000 visitors annually.
“It’s always been our mission to help our clients grow and transform,” said Bo Bothe, President and CEO of BrandExtract. “We feel that this new online presence will be instrumental in aiding the San Jacinto Monument and Museum in their goal to reach even more people and educate them on this vital historical event that has affected the history of Texas, the US and the world.”
The new San Jacinto website can be experienced at www.SanJacinto-Museum.org.
About BrandExtract, LLC
BrandExtract is a brand experience firm that provides savvy business solutions that help clients create, transform and grow. The company analyzes all customer touchpoints — from operations and service to promotions and sales — to help clients understand and manage their entire brand experience. It then combines sound, strategic counsel with engaging creative solutions to deliver measurable results. Visit BrandExtract.com for more information.
