ASUG 2013 SAP® BusinessObjects User Conference Keynotes to Address Dark Data, the Connected Enterprise

Pre-registration open for live Developer Wars and hands-on sessions

CHICAGO--()--The Americas’ SAP Users’ Group (ASUG), the world’s largest independent community of SAP professionals, is pleased to announce the keynote line-up featuring insights and expertise from ASUG CEO Bridgette Chambers, as well as SAP® executives Steve Lucas, Christian Rodatus and Adam Binnie for the 2013 ASUG SAP BusinessObjects User Conference Sept. 9-11 in Anaheim, Calif.

“SBOUC 2013 will showcase the tools and techniques that make it possible for businesses to harness data in revolutionary ways,” said ASUG CEO Bridgette Chambers. “The event will deliver education, entertainment and networking opportunities for ASUG members to learn from the experts, test drive SAP solutions, and influence future innovations to benefit their organizations.”

Chambers will open the keynote event at 8 a.m. PT on Monday, Sept. 9, with a presentation titled, “ASUG Ahead: You Want to Be a Part of This,” to celebrate the remarkable success of the SAP BusinessObjects community and underscore a vision for the future of this thriving and influential voice in the SAP ecosystem. She will also share insights and results from the fourth annual ASUG Influencer Summit. Over the past three years, the Summit has evolved into a powerful planning and client feedback session. This year will mark an increased level of collaboration between SAP and the ASUG BusinessObjects community.

Immediately following Chambers’ presentation, Rodatus, Senior Vice President of SAP Global Analytics Solutions, and Binnie, Global Vice President and General Manager of SAP Business Intelligence Solutions, will co-present “The Rise of Dark Data – A Journey to the Network of Truth.” They will discuss how to turn unused, or dormant, data hidden throughout the enterprise into a valuable network of insights to benefit the business. They say succeeding in an era of big data requires an information system where both IT and end users contribute to the data assets, helping to create a network of real-time information and insights needed by stakeholders within and outside the organization, and spanning Business Intelligence, agile visualization and predictive insights.

At 8 a.m. PT on Tuesday, Sept. 10, Lucas, President, SAP Platform Solutions, will present “Journey to the Connected Enterprise.” He will address the challenge of building a connected enterprise at a time when consumers expect instant access to meaningful data at any time, anywhere, while data is doubling every 18 months and more than 15 billion web-enabled devices are in use. Discussion, demonstrations and customer examples will explain how connecting all levels of a business (from strategy to operations to manufacturing), with real-time decision-making, predictive insight and adaptive response can revolutionize businesses and enrich customer experiences.

Additional Conference Highlights

Following its successful debut at SBOUC 2012, the second Annual ASUG Developer Wars live competition will let conference attendees use their data design skills for a good cause by applying analytics to create information visuals using real data from a nonprofit organization. Teams will begin onsite dashboard development Saturday afternoon, Sept. 7, and culminate with a live presentation by each team before cheering crowds on Tuesday evening, Sept. 10.

Teams of four to six people and individuals interested in joining the free agent list can register and learn more at http://www.asugonline.com/asug-sap-businessobjects-user-conference/agenda/asug-developer-wars/.

Conference attendees also are encouraged to reserve spots in advance for SBOUC hands-on sessions, an annual sellout providing live interaction with SAP Analytics solutions. The sessions will provide how-to on hot topics including SAP HANA, Data Services, BusinessObjects Dashboards, Web Intelligence and Information Design Tool. For a complete list and to purchase tickets, visit: http://www.asugonline.com/asug-sap-businessobjects-user-conference/education/hands-on-sessions/.

With more than 40 million records sold and 13 Top 40 hits including “Time For Me To Fly,” “Take It On The Run” and “Can’t Fight This Feeling,” rock legends REO Speedwagon will close this year’s conference with a private concert on Wednesday evening, Sept. 11.

About the 2013 ASUG SAP BusinessObjects User Conference: The ASUG SAP BusinessObjects User Conference is the only customer-driven event of its kind in North America, offering SAP BusinessObjects users in any data environment a variety of educational and hands-on sessions presented by customers, partners and SAP. For additional information, visit www.asugonline.com/asug-sap-businessobjects-user-conference/ and follow the dialogue on Twitter with the hashtag #SBOUC2013.

For more information on ASUG, please visit the ASUG Media Room.

SAP Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Contacts

Media Contact:
Bridget Kagan - Public Communications Inc.
Office: 312-558-1770, ext. 174
bkagan@pcipr.com
https://www.facebook.com/ASUG365
@ASUG365

Release Summary

The Americas’ SAP Users’ Group (ASUG), the world’s largest independent community of SAP professionals, is pleased to announce the keynote line-up for the 2013 ASUG SAP BusinessObjects User Conference.

Contacts

Media Contact:
Bridget Kagan - Public Communications Inc.
Office: 312-558-1770, ext. 174
bkagan@pcipr.com
https://www.facebook.com/ASUG365
@ASUG365