HORSHAM, Pa.--(BUSINESS WIRE)--Marketing Systems Group, a leading provider of products, information and services to the survey research community, today announced the appointment of Trent D. Buskirk, Ph.D. as Vice President of Statistics and Methodology.
Dr. Buskirk has more than 15 years of professional and academic experience in the fields of survey research, statistics, biostatistics, as well as sampling and data collection methodology using emerging technology. Most recently, Dr. Buskirk served at the Nielsen Company as Research Director in Advanced Methods.
In his role at MSG, Trent will be instrumental in the development of proposed sampling plans for survey research projects; assist with statistical analyses and development of technical documentations for company products; and develop business opportunities related to survey sampling, analytics and methodology.
“We are thrilled to have Trent joining the MSG team,” said President Jerry Oberkofler. “Trent brings a wealth of experience and expertise in statistical sampling. His proven leadership in the field will prove invaluable as we continue to innovate our product lines.”
A distinguished academic with many publications to his credit, Dr. Buskirk has taught for more than a decade at both the University of Nebraska and Saint Louis University where he was an Associate Professor of Biostatistics with the School of Public Health. He was also appointed as a Research Associate Member with the Washington University School of Medicine and was a statistical consultant for numerous companies and research organizations. Dr. Buskirk was an Associate Editor and Advisory Board Member for the Encyclopedia of Survey Research Methods and is currently serving on AAPOR’s Emerging Technology Task Force.
About Marketing Systems Group
Marketing Systems Group is a major provider of innovative products, services and information solutions designed specifically for the survey research community. The company has been in operation for more than 25 years. MSG continues to invest in people and technology to meet the needs of the research community. Its products include the Genesys sample generation system, the PRO-T-S researchPredictive dialing system, and the ARCS panel management system.
Marketing Systems Group is headquartered in Horsham PA in suburban Philadelphia, with a branch office in Research Triangle, NC. It employs over 50 dedicated professionals. The company is part of the AUS family of companies, providing exceptional consulting and market research products and services to clients throughout the United States and internationally. For more info about Marketing Systems Group visit www.m-s-g.com.
