LAKE FOREST, Ill. & LONDON--(BUSINESS WIRE)--Forward Market Media (FMM), in partnership with ICC Travel, today announced the launch of the first UK-based forward market reservation system for the ICC Champions Trophy 2013 Final. Through FMM’s proprietary software, ICC Travel now offers cricket fans from around the world the opportunity to purchase an official ICC Champions Trophy Ticket Travel Package reservation (uReserves), guaranteeing that if their selected country qualifies for the ICC Champions Trophy 2013 Final, they have TWO Gold Band tickets and a hotel room for the night of the match.
The ICC Champions Trophy is an elite event for the top eight nations in the Reliance ICC ODI Rankings. The 2013 edition will be held in England and Wales from June 6 - 23. The tournament will be staged at the renowned cricket grounds of Cardiff, The Oval and Edgbaston, with the final at Edgbaston.
Underscoring their commitment to helping sports and hospitality organizations around the world deliver great fan experiences, FMM is replicating a proven model for ticket travel reservation packages through the ICC Champions Trophy 2013 Final initiative. Long before the top two teams from the three-week 2013 Champions Trophy tournament lock horns, at Edgbaston in Birmingham, England on June 23, 2013, fans from the eight competing countries of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies can use the ICC Travel/FMM reservation system to guarantee a seat at the match and accommodations.
Here’s how it works: Cricket fans from across the globe can go to the official ICC Travel site http://ureserve.icctravel.net/content/home to purchase a “uReserve” Ticket Travel Package reservation for £30.00. If that fan’s country makes it to the final match, he or she can purchase an official ICC Champions Trophy Ticket Travel Package, which includes TWO Gold Band match tickets and a twin bed hotel room in Birmingham.
“Coming to Birmingham to see your country play in the ICC Champions Trophy 2013 Final is a once-in-a-lifetime experience and we are thrilled to be able to provide this unique ticketing innovation to cricket fans worldwide,” said Chad Lion-Cachet, ICC Travel. “We’ve seen the success FMM has had in the States and look forward to bringing that same opportunity to sports fans around the globe.”
“Offering passionate cricket fans the ability to be at this iconic event if their team is competing is such a thrill,” said Tim Mitchell, Managing Director of FMM Europe. “It’s an honor to be partnering with ICC Travel and we see this as the first of many forward markets to open here in Europe.”
Forward Market Media’s reservation platform is tested and proven – helping to grant affordable access to fans worldwide. In addition to cricket, the company also is working with football, rugby and other European-based properties, adding to its strong presence in the U.S. where it is partnered with Major League Baseball, ESPN and all of the major BCS college football bowl games.
About Forward Market Media
Forward Market Media (FMM) offers unique online ticketing solutions that connect passionate fans and consumers with the events, products and content they value most. Through its proven Forward Market technology platform, FMM delivers entirely new, compelling, engaging, and entertaining ways for the world’s most respected brands to reach and interact with their most ardent supporters. More information is available at www.go-forward.com.
About ICC Travel
ICC Travel is the only Official Tour and Travel Operator appointed by the ICC to manage and administer a range of travel packages for every ICC major tournament. Every travel agent featured on ICC Travel has been carefully selected to offer official ticket inclusive travel packages leading up to and including ICC Cricket World Cup 2015. Fans wishing to book an ICC event package through unofficial providers risk getting their tickets revoked and are therefore strongly recommended to book through ICC Travel’s official agents. For more information visit http://www.icctravel.net
