CHICAGO--(BUSINESS WIRE)--Sprout Social, a leader in social media management and engagement for businesses, today announces its new Google+ Pages API integration. The new partnership enables Sprout’s 10,000+ customers to manage their Google+ page social activity from Sprout’s web-based platform.
“Today’s Google+ integration is a highly anticipated addition and further solidifies Sprout as a truly integrated social management platform,” says Justyn Howard, founder and CEO of Sprout Social. “Our customers can now seamlessly engage with the millions of people who rely on Google+ to connect with their favorite brands in meaningful ways.”
Successful social business across marketing, communications, customer service, and sales necessitates a collaborative environment. Sprout worked with Google to bring high-quality Google+ integrations into the platform across varying features and functionality.
Sprout customers can manage their Google+ presence and also take advantage of unique Google+ product features like circles. When publishing content, Sprout users have the ability to target one or more circles within a user’s Google+ Page. Widely used Sprout features like drafts, Queue, scheduling and tasks are available for Google+ Pages. Users can also access and manage Google+ pages with Sprout’s iPhone and iPad apps.
“We were careful to be sure our Google+ capabilities didn’t feel bolted on, but rather fit seamlessly to improve the overall Sprout experience and enable better social communications,” notes Howard. “As with every enhancement we build, our primary goal is to ensure customers will be successful using Google+ as an extension of their brand.”
Businesses increasingly value the ability to communicate through multiple networks while managing the process on consolidated systems. Sprout now enables brands to manage activity from four leading social networks: Facebook, Twitter, LinkedIn and Google+.
Sprout Social logo and product images available upon request.
About Sprout Social
Sprout Social provides social media engagement, publishing and analytic tools for top global brands including AMD, McDonald’s, Pepsi, UPS and Yammer. A powerful platform for social business, Sprout enables brands to more effectively manage social channels and provide an exceptional customer experience. Headquartered in Chicago, Sprout is a Twitter Certified Product and a Facebook Preferred Marketing Developer. Learn more at sproutsocial.com.