NEW YORK--(BUSINESS WIRE)--Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced the launch of the Uforia music service, the Company’s new audio strategy aligning music efforts under one umbrella and solidifying Univision’s position as Hispanic America’s home of audio entertainment, regardless of language or platform. As part of this strategy, the Company will also launch an upgraded music app focused on content curation with deep Latin genres. The announcement was made today by Jose Valle, president, Univision Radio and Evan Harrison, executive vice president of Content & Entertainment, Univision Radio.
“Univision Communications is committed to continuing our legacy of bringing the most cutting edge entertainment to Hispanic America,” said Valle. “By leveraging the size and scale of the Company’s media platforms, we provide an unparalleled promotional platform for established and emerging artists while transforming the digital music experience for our audiences.”
Following the successful multiplatform debuts of singles from other legendary artists including Vicente Fernandez, Carlos Vives, Juan Luis Guerra and Wisin y Yandel, Univision Radio will exclusively debut the radio premiere of Marc Anthony’s most anticipated new salsa single, “Vivir mi vida,” this Friday, April 26. The debut will be boosted by in-market strategic promotions across Univision’s social media properties as well as local and national digital extensions.
Additionally, UCI is helping to foster emerging talent by partnering with music industry labels to exclusively premiere songs from up-and-coming artists. The Company used this approach with the debut of then-newcomer Leslie Grace. Her chart-topping single, “Will U Still Love Me” premiered on Univision Radio stations across the country and her LIVE performances of the song were featured during Univision Network’s Premios Juventud and Univision Radio’s H2O Music Festival. Grace went on to become the youngest woman to top Latin Airplay charts.
“Univision Communications is the most comprehensive solution for artists looking to reach and engage Hispanic America,” said Harrison. “We know our audience’s listening preferences are evolving and have developed our new music service, Uforia, to meet their multiplatform lifestyle. Uforia will become Hispanic America’s #1 choice for audio entertainment.”
This summer, UCI will formally release the upgraded music app, under the name Uforia, focused on content curation with deep Latin genres. The upgraded app will feature exclusive channels, customizable stations housing more than 20 million songs and one of the most engaging social experiences on the market. It will also offer a friend-sourcing service where users will be able to not only see what their connections are listening to but also recommend music to them directly.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMás, a leading Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.
