DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "The Handset Market in Sub-Saharan Africa: Trends and Forecasts 2012-2017" report to their offering.
Operators in Sub-Saharan Africa need to educate users about the usefulness and value of mobile data services.
Most mobile handsets in Sub-Saharan Africa (SSA) are basic phones, because although prices for feature phones and smartphones have declined in recent years, they remain too high for most people. This report provides a 5-year forecast of basic, feature and smartphone connections and revenue for seven countries in SSA as well as the region overall. It also discusses how operators are finding ways to enable users to access content on lower-end phones at prices that are more affordable than in the past. This will help to familiarise users with using phones for information and new ways of interacting that will drive demand for higher-end phones in the future.
This report provides:
- a 5-year forecast of basic, feature and smartphone connections and revenue for seven countries in SSA as well as the region overall
- an analysis of the key trends in the handset markets of SSA, in terms of connections and revenue
- an overview of the drivers for adoption of higher-end phones, and the inhibitors to greater mobile data service consumption
- recommendations for fixed and mobile operators in the region.
Companies Mentioned
- Airtel (Uganda)
- Alcatel
- Baidu
- BlackBerry
- Cell C (South Africa)
- Etisalat Nigeria
- France Telecom - Orange
- Gionee (HK) Communication Equipment
- Globacom (Glo) (Nigeria)
- Huawei
- Microsoft
- Mi-Fone
- Mobile Telephone Networks (MTN South Africa)
- MTN (Sudan)
- MTN (Uganda)
- Nokia
- Tecno Telecom
- Opera Software
- Safaricom (Kenya)
- Samsung
- Sudani One
- Tigo Tanzania
- Vodacom (South Africa)
- Vodacom (Tanzania)
- Vodafone (Ghana)
- Wikipedia
- Zain
- ZTE
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