ALEXANDRIA, Va.--(BUSINESS WIRE)--The Assisted Living Federation of America (ALFA), the largest national association exclusively dedicated to professionally managed senior living communities and the residents and families they serve, today announced its sponsorship of the 22nd Annual National Mature Media Awards. ALFA encourages all providers of senior living services to nominate their best senior-centered communications programs for this important awards program.
The National Mature Media Awards, organized by the Mature Market Resource Center, is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults aged 50 or more, the nation's fastest growing population.
This year, web-based and mobile categories are now included in the competition. These new categories will recognize the extraordinary growth of online and mobile programs for older adults and their families.
The call for entries is now open for the 2013 National Mature Media Awards. The entry deadline for this year's National Mature Media Awards is Friday, April 12, 2013. For more information about the 22nd Annual National Mature Media Awards, please visit http://www.seniorawards.com.
The competition is open to all organizations and individuals that produced materials in 2012 (January 1, 2012 - December 31, 2012). Web-based and mobile entries are eligible if the entries are active during the judging review period in May and June 2013.
About ALFA
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered, consumer-driven senior living communities and the seniors and families they serve. Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors. ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurism in the field of senior living. Visit ALFA’s Web site at www.alfa.org.
About the Mature Market Resource Center
The Mature Market Resource Center (MMRC), organizer of both the National Mature Media Awards and the New Product & Technology Awards, is a national clearinghouse for the older adult market. Other well-known MMRC programs include: National Senior Health & Fitness Day® and the Mature Fitness Awards USA.