MINNEAPOLIS--(BUSINESS WIRE)--For dessert fans sweet on variety, the makers of Edwards® frozen desserts announce three exciting new pie flavors filled with layers of deliciousness: Salted Caramel, Banana Crème and MOUNDS®* Coconut Crème. The desserts hit shelves on March 14, just in time for National Pi Day.
Schwan’s Consumer Brands, Inc., is giving consumers something to celebrate on National Pi Day, normally celebrated for the mathematical symbol π (approximately 3.14 or the ratio of a circle’s circumference to its diameter) – but for Edwards® desserts it’s all about “PI.E,” which happens to be the mirror reflection of 3.14. The following new flavors can be found in local freezer aisles:
- Salted Caramel features a vanilla bean crème filling on top of a delicious salted caramel covered graham cracker cookie crumb crust, topped with chocolate-covered salted pretzels bits and finished with chocolate drizzle.
- Banana Crème boasts a smooth banana crème filling on a vanilla cookie crumb crust that’s finished with a light whipped crème topping.
- MOUNDS®* Coconut Crème tempts with a smooth coconut crème filling with pockets of rich dark chocolate and covered in a layer of light whipped crème topping, all atop a dark chocolate cookie crumb crust and finished with a dark-chocolate drizzle.
“Introducing three new pie flavors full of sweet and creamy layers, candy toppings and house-made crusts is an ideal way to indulge everyone’s sweet tooth,” said Susan Allen, Senior Director, Brand Management at Schwan’s Consumer Brands. “As a leader in frozen crème pies, we are constantly listening to our consumers and looking for new flavors. These new pies represent flavor profiles that are on trend and what consumers want in their desserts.”
The three new pie flavors will retail for $8.49. Visit the Edwards® desserts store locator to find a local grocer.
*The MOUNDS® trademark is being used under license.
About Edwards® Products
Edwards® pies and desserts are part of the national brand portfolio of Schwan’s Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company (www.theschwanfoodcompany.com). Based in Bloomington, Minn., Schwan’s Consumer Brands has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta® and Tony's® pizzas, Pagoda Express® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Edwards® products, visit www.edwardsdesserts.com.