OAK BROOK, Ill.--(BUSINESS WIRE)--Inland Continental Property Management Corp. today announced the launch of a new mobile application designed to enhance customer engagement with retailers at Yuma Palms Regional Center, a 1 million-square-foot shopping destination in Yuma, Ariz. Named after the center, the Yuma Palms Regional Center mobile app, designed and implemented by Venuing, Inc., aims to provide rich, interactive content and promotional offers to engage local consumers.
“We know that more than 78 million people in the U.S. currently use smartphones to download apps, search for stores, compare prices and research product details*, and we saw an opportunity to develop an app that the Yuma community can use to help support local businesses and stabilize their economy,” said Maureen Denard, vice president and director of marketing for Inland Continental. “We’ve found that our customers with smart phones are excited about new ways to interact with our retailers and learn about specials, promotions and coupons available at Yuma Palms.”
Yuma Palms is the preferred community gathering place and magnet for local shoppers, residents, community leaders and visitors. Well-positioned to benefit from this vibrant and active population, the mobile app features advanced tools that enhance the shopping experience and allow customers to engage directly with retailers on a recurring basis.
For retailers, the advantages of the digital app over traditional direct marketing include coupon offers which can be made valid for specific dates only or extended upon demand, easy promotion of in-store events and new product offers and the ability to create store-specific deals on-demand.
The Yuma Palms mobile app is available on the iPhone, iPad and Android. Consumers can download the app by searching “Yuma Palms” in their preferred app store or by scanning the QR code found hanging in the local retailers’ windows, with receipts and on the Yuma Palms Facebook page (https://www.facebook.com/pages/Yuma-Palms-Regional-Center/97519176070).
About Inland Continental Property Management Corp.
Inland Continental Management Corp. is the property management group for various entities that are a part of The Inland Real Estate Group of Companies, Inc. (“Inland”). Headquartered in Oak Brook, Ill., Inland has been ranked one of the largest shopping center owners and managers in North America. As of September 30, 2012, Inland-sponsored companies owned and managed in total over 87.4 million square feet of diversified commercial real estate in 47 states, as well as managed assets in excess of $20.2 billion. Inland is comprised of a group of independent legal entities some of which may be affiliates, share some common ownership or have been sponsored and managed by Inland Real Estate Investment Corporation or its subsidiaries. For additional information, please refer to Inland’s website at www.inlandgroup.com.
About Venuing Inc
Venuing INC. is a New York City-based technology firm whose core focus is delivering innovative interactive experiences to popular mobile and social platforms. Founded in 2010 by Ira Eckstein, the firm works as a third-party innovator, creating customized white-labeled products specifically designed for each partner organization’s needs. The Yuma Palms Mobile Application is one such product; designed to be marketed and branded as the official application of the Yuma Palms Regional Center. The Venuing Team’s existing body of work includes partnerships with Clear Channel (Jingle Ball), Guerilla Union (Paid Dues), and the Atlanta Falcons NFL team. To learn more, visit Venuing.com or direct your email inquiries to info@venuing.com
*According to the National Retail Federation