WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Wella Professionals’ stylists are no strangers to backstage beauty as they are styling the hottest catwalks from Paris to Milan, New York to LA, creating trends to inspire looks that are not only recreated in the salon, but also with real women at home.
Global Creative Director of Care & Styling, Eugene Souleiman, spearheads countless teams at fashion weeks around the world. For Spring/Summer 2013, Wella Professionals also sponsored Wella styling teams from local salons for The Tent at Boston Fashion Week and Los Angeles Fashion Weekend. After countless hairstyles from more than twenty Wella-sponsored shows in NY, Boston and LA strutted down the catwalk, Wella Professionals reveals the top trends from the runways in all three cities.
LUXURIOUS SHINE AND SMOOTHNESS
Polished perfection
manifested itself on the runways, specifically at LA Fashion Weekend
where the hair was styled by Wella Top Stylists Claudio Lazo,
Christopher Dove, Michael Haase, and Ginger Boyle along with a team of
stylists from local Wella salons. The models’ hair was flawless and
glossy – shiny, luxurious-looking hair was swept into a side part, also
seen on the runways at New York Fashion Week and Boston Fashion Week.
The key to creating a sultry, sleek look is ensuring that hair has
volume at the root, so that it’s full and moves naturally. “The point is
to create a shape that’s understated and very luxurious,” said Claudio
Lazo, Wella Top Stylist and owner of C the Salon in Studio City, CA. He
recommends prepping damp hair with Wella Professionals Velvet
Amplifier Styling Primer for a smooth surface and blow-drying, then
finishing off the look with a gloss like Wella Professionals Mirror
Polish Shine Serum that won’t weigh the hair down.
EMBELLISHED BRAIDS
Braids are here to stay, but this
season’s catwalks turned out more imaginative and more avant-garde
styles than ever before. Uniquely braided chignons and roped buns were
especially dominant with jaw-dropping styles by Wella Top Stylists
Nicole Obert, Jason De La Torre, Franco Cannatella, Igor Vasilijuk and
Frank Michael Shortino who were supported by styling teams from
neighboring Boston salons. With looks that almost seemed to defy
gravity, Igor Vasilijuk, Wella Top Stylist and owner of Fulham Salon in
Newton Center, MA, shares that his trick is “to tap the end look with a
hot curling iron.” This tames flyaways by reshaping them into the coif,
creating a structure that looks soft, yet is strongly in place. These
looks were all about the texture, which is why Wella Professionals
Rugged Fix Matte Molding Crème helps with the construction of the
look to prep hair for superior hold. Play with different types of
braids, and mold them with your fingers to create a flat-looking
fishtail or a round rope braid. To finish the look, use Wella
Professionals Stay Firm Finishing Spray to keep every hair in place
with a level three hold.
PLENTY OF PONYTAILS
Another “mane trend” that reigned
supreme, especially on the catwalks in New York, is the ponytail. At the
Spring 2013 Acne show, Wella’s Global Creative Director, Eugene
Souleiman, used Wella Professionals Shimmer Delight Shine Spray to
finish off the pulled back look on the runway this season. He says this
style is “a very pared-down, very concise look - but the minimal look
doesn’t have to be boring.” To create an added dimension to your pony,
braid a small piece of hair and wrap around the elastic and secure with
a bobby pin. There’s something about the ponytail that is timeless and
sophisticated; variations to this look make it a hairstyle staple as
ubiquitous as a blow-out.
Availability
Wella Professionals Care and Styling products
are available at a suggested retail price of $12 - $17. Products can be
purchased at professional salons across North America. For more
information, visit www.wella.com.
About P&G Beauty & Grooming
P&G Beauty & Grooming
products help empowers men and women around the world to look and feel
better than they ever thought possible. With 11 billion dollar brands
and products available in over 130 countries, P&G’s beauty and grooming
products delivered sales of over $38 billion in fiscal year 2010/11,
making it one of the world’s largest beauty and grooming companies. P&G
Beauty & Grooming offers trusted brands with leading technology to meet
the full complement of beauty and grooming needs, including Pantene®,
Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic
Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal
Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®,
Gillette®, SK-II®, Wella Professionals®, Braun®, Crest®, Oral B®,
Always®, Tampax® and a leading Prestige Fragrance division that spans
from point of market entry consumers to high end luxury with global
brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please
visit http://www.pg.com
for the latest news and in-depth information about P&G (NYSE: PG) and
its brands.
About Procter & Gamble
P&G serves approximately 4.6
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G
community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.