NEW YORK--(BUSINESS WIRE)--Robert Graham is pleased to announce today a new partnership with Revolution Eyewear. This deal marks the entrance of eyewear to round out the men’s product range of Robert Graham, including sportswear, premium denim, furnishings, accessories, and outerwear.
Revolution Eyewear will launch two collections for spring 2013: The Robert Graham eyewear will target suns and ophthalmics.
“We are thrilled to partner with Revolution Eyewear and further extend our product offering within the world of Robert Graham,” said Michael Buckley, Chief Executive Officer of Robert Graham. “Their attention to detail is unparalleled, and together we will create product that is distinctively unique in the marketplace.”
“I couldn't be more excited,” said Gary Martin, President/CEO of Revolution Eyewear Inc. “I believe Robert Graham and Revolution will create a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time. Our history of creating high quality products with creative flair partnered with Robert Graham’s American Eclectic influences is perfect for our growing brand portfolio.”
Robert Graham eyewear will offer high quality craftsmanship and sophisticated silhouettes, along with integrating iconic fabric and trim designs to reflect the essential characteristics of the brand’s American Eclectic spirit.
Rich Martin of RAM Consulting served as advisor to Revolution.
ABOUT ROBERT GRAHAM
Robert Graham is ‘American Eclectic.’ Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women’s wear collections a year—spring, pre-fall, fall and resort. Robert Graham operates three freestanding stores: a flagship store on Venice Beach’s famous Abbot Kinney Boulevard, a store in the Houston Galleria and in The Mall at Short Hills. The label also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, London, and Dusseldorf. (www.robertgraham.us)
ABOUT REVOLUTION EYEWEAR
Revolution Eyewear designs and markets eyewear and sunwear under its own brands and other licensed brand names, including Ed Hardy, Affliction, True Religion, The Beatles, and Revolution Eyewear’s Bottom Mounted Frame and Clip-on Sets. Revolution’s owned and licensed brands are distributed domestically and internationally through optical and retail channels globally. They are based in Simi Valley, California.
ABOUT RAM CONSULTING
Based in San Diego, RAM Consulting is an executive strategic and operational advisory firm focused to consumer brand management and licensing. For further information, please visit www.RAM-Consulting.com.