DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/j49d87/european_asset) has announced the addition of the "European Asset Finance Industry Business Outlook Survey 2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Asset Finance Industry" report to their offering.
European Asset Finance Industry Business Outlook Survey 2013: Industry Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies in the Asset Finance Industry is a new report that extensively analyzes how media spend, marketing and sales strategies, practices and business planning are set to change in 2012-2013 in the European asset finance industry. This report provides information on the current size of the marketing and advertising budgets of European companies and information on how spending by these financial institutions will change, providing insight into marketing behavior. In addition, the report also identifies the future business growth of asset finance institutions, as well as merger and acquisition activity. This report not only grants access to the opinions and strategies of business decision makers and competitors but also examines their actions and business priorities.
Key Highlights:
- A total of 44% of the respondents expect either an increase' or a significant increase' in the level of merger and acquisition activity over the next 12 months.
- Respondents from asset finance lender companies identified Brazil, China and India as the top three emerging markets offering significant growth prospects in the future. A total of 33% of respondents expect Brazil to offer the highest growth potential among emerging markets.
- In total, 44% of respondents from asset finance lenders expect no change' in their marketing budgets in 2013, while 34% of respondents expect an increase and 11% anticipate a decrease.
Key Topics Covered:
1 Introduction
2 Executive Summary
3 European Asset Finance Industry Dynamics
4 European Asset Finance Industry: Market Growth Outlook
5 Threats and Opportunities for the Asset Finance Industry
6 European Asset Finance Industry Marketing Spend Activity
7 Marketing and Sales Behaviors and Strategies in 2013
8 Appendix
Companies Mentioned:
- De Lage Landen
- Grenkeleasing
- Volkswagen Financial Services
- Linedata
- Quartz Finance
- Emric
- Extenda Financial Solutions
- Alphabet
- Athlon Car Lease
- SnappCar
- West Won
- Capex
- Econocom
- Enel Green Power
- Cassiopae
- Alphera Financial Services
- Kennet Equipment Leasing
- United Trust Bank (UTB)
- Close Brothers Group
- Societe Generale
- Invesco
- BMW
- White Clark
- Deutsche Bank
For more information visit http://www.researchandmarkets.com/research/j49d87/european_asset