*News Media Alert*Jamba Juice Premieres New Healthy Smoothie Beverage for Kids at School Nutrition Association Conference in Denver, Colorado

--(BUSINESS WIRE)--Jamba Juice Company (NASDAQ: JMBA):

When:	Monday, July 16, 2012 (between 10:00 am and 2:00pm)
What:	Jamba Juice Company and National Dairy Council (NDC) have collaborated to create a new fat-free milk and whole fruit smoothie for schools that contains no added sugars. Delivers USDA recommended one-half serving of fat-free dairy and a full serving of whole fruit in 8 fluid ounce size.
	The focus on reducing childhood obesity rates demands attention to improving the nutritional quality of food and beverages offered to children. Smoothie beverage helps answer concern to reduce added sugars in food and beverages.
Who:	Kathleen Zelman, MPH, RD, LD, nationally recognized nutrition and dietary expert and member of the Jamba Healthy Living Council
	Jean Ragalie, RD, and President, National Dairy Council
Where:	Colorado Convention Center, Jamba® booth #1819, between hours of 10:00 am to 2:00 pm
Contact:	In Denver, Bob Wheatley – mobile: [phone] – [e-mail]
	For Jamba Juice® – Janice Duis, 510-596-0286; [e-mail]
	For NDC – Erin Coffield, 817-818-3848; [e-mail]
	Note:  Arrangements can be made for separate press interviews outside of exhibit hall hours. The new beverage will be available for press to sample at the exhibit hall location.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 3, 2012, there were 769 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).