SOUTHLAKE, Texas--(BUSINESS WIRE)--Alaska Airlines has signed a multi-year, full content distribution and merchandising agreement with Sabre Travel Network, making all of its fares and schedules available in the Sabre global distribution system (GDS).
“Alaska Airlines has enjoyed a respected, long-standing relationship with Sabre, and we’re pleased to see Sabre taking steps to invest even more in technology that will help us provide the best shopping and travel experience to a key segment of our customers,” said Joe Sprague, vice president of Marketing for Alaska Airlines.
As Alaska continues to formulate its ancillary strategy, Sabre will make the ancillaries the airline may decide to sell in the future available through its GDS.
“Alaska is an award-winning airline and we are pleased that they recognize the value of the Sabre global distribution system and our innovative leadership in helping airlines market and sell their products, including ancillaries, to millions of travelers worldwide,” said David Gross, senior vice president of Supplier Distribution for Sabre Travel Network.
Sabre Travel Network provides technology to the travel industry. It operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution system (GDS). Its innovative technology connects 350,000 travel agents to more than 400 airlines, 100,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers. More than $100 billion of travel is purchased through this channel annually.
Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked “Highest in Customer Satisfaction Among Traditional Network Carriers” in the J.D. Power and Associates 2008, 2009, 2010 and 2011 North America Airline Satisfaction StudiesSM. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.