DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/68d9xv/the_asian_prepaid) has announced the addition of the "The Asian Prepaid Cards Market" report to their offering.
Cash is the main payment instrument in Asia; yet the use of cards has increased, supported by strong economic growth, the region's expanding middle class, and government support for initiatives aimed at reducing physical currency transactions. This report aims to provide an overview of the current status of the prepaid cards market, as well as product availability and key features in large economies such as China, India, smaller countries like Indonesia, the Philippines and Malaysia, as well as mature economies such as Hong Kong and Singapore, highlighting opportunities and risks.
China comes across as a mature market with a strong focus on gift cards, but changes in legislation aiming to close legal loopholes may threaten further development. India emerges as the country offering the most opportunities, thanks to an expanding middle class and an already well-established prepaid cards market, mainly focused on payroll and travel cards.
Apart from these two countries, prepaid cards throughout Asia developed primarily as transport cards with added features allowing for micropayment in retail outlets. Prepaid cards are also considered an important means of increasing financial inclusion, providing a payment instrument to people without bank accounts. However, this group is likely to be too high-risk and low-profit for banks, and alternative payment solutions can be delivered by mobile telecom providers, which have already established relations with their clients.
Scope:
- This VRL report examines the prepaid market in China, India, Indonesia, the Philippines, Malaysia, Singapore and Hong Kong
- Discover the leading players, product portfolios and business and operating models in the Asian prepaid market
- Learn of the challenges affecting the prepaid market
- Gain insight into the market drivers, such as the Indian middle-class, who are driving strong demand for payroll and travel cards
Companies Mentioned:
- Alibaba Group
- Allied Bank
- Bank Mandiri
- Bank of China
- MTN Group
- Mastercard
- Pertamina
- Plus Expressways
- Poste Italiane
- Telkomsel
Reasons to Buy:
- Find out why mobile providers may be the best way forward
- See a breakdown of the national regulatory environments
- Read analysis of specific scheme programmes and discover why some succeed where others fail
- Discover the potential for prepaid in each country
- Consider the importance of government support
For more information visit http://www.researchandmarkets.com/research/68d9xv/the_asian_prepaid