DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/rz457g/market_opportuniti) has announced the addition of the "Market Opportunities and Emerging Trends in the Prepaid Card Market in the Middle East" report to their offering.
Payroll cards are becoming increasingly widespread in the UAE, driven by the government-mandated wages protection system (WPS). The UAE's banking structure, albeit fragmented, is a mixture of both private and public banks. Jebel Ali, one of the mid-market malls in the UAE, is considered a pioneer of the prepaid cards industry in the country. Saudi Arabia's young population is driving considerable investment into the country's prepaid cards market which provides the potential for youth-targeted prepaid cards. The market for prepaid cards in Saudi Arabia was found to be negligible with a minimal percentage of prepaid gift cards in supply. The country has a healthy influx of tourists for the Islamic holy cities such as Mecca, Jeddah and Riyadh. Tourist prepaid cards are expected to drive the Saudi Arabian market. On the other hand, the prepaid card market in Egypt is still in its developmental stages. The market received support in 2008 and 2009 when the government made concerted efforts to increase the penetration rates of e-banking across the country. However, the market was adversely affected by the uprisings against the Hosni Mubarak government in early 2011. At present there are a small number of prepaid card programs in Egypt, primarily offered by banks.
Scope:
- This report provides a comprehensive analysis of the prepaid card market in the Middle East
- It provides current values for the Middle Eastern prepaid card market for the year 2011 and forecast figures for the years up to 2016
- It offers a detailed analysis of the key markets in the Middle Eastern prepaid card market, along with market forecasts until 2016
- It details the different macroeconomic factors affecting the Middle Eastern prepaid card market
- It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
- It outlines the current regulatory framework in the industry
- It details the marketing strategies used by various bankers and other institutions
- It profiles the major banks in the Middle Eastern prepaid card market
Companies Mentioned:
- Abu Dhabi Commercial Bank - Arab African International Bank - Central Bank of Egypt - Commercial Bank of Dubai - Cr?dit Agricole Egypt - Emirates NBD Bank - G-2 E Dirham - Mashreq Bank - Nakheel Retail - National Bank of Dubai - National Bank of Sharjah - Union National Bank - Visa - iVestor
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