PHILADELPHIA--(BUSINESS WIRE)--Every day, every entrepreneur is faced with one question above all others: How do I increase the pace of my company’s growth? Dan Roitman has the answers, and now he’s sharing them on his new blog, Hypergrowth.
Roitman is the founding CEO of Stroll, one of America’s fastest growing e-commerce companies. He grew the $40 million company by 135 percent last year. And now he wants to help other entrepreneurs accelerate their companies’ growth, strengthen their local economies, and provide higher quality products and services to their customers.
Some of the advice Roitman will be sharing on his Hypergrowth blog will form the basis of a reverse publishing effort that will result in a new book by Roitman slated for future release.
The Hypergrowth blog covers the management, analytics, marketing, and HR techniques Roitman has developed, which, while often flying in the face of traditional business know-how, have turbocharged his company’s growth. Some of the blog’s inaugural topics include:
- Hypergrowth: Framework and tools for igniting triple-digit growth at any company. Why Stroll's success is the story of a million little enhancements that, compounded over time, have resulted in a highly effective Internet marketing and management platform.
- The garage story. How Stroll started in a University of Maryland dorm room and found its footing by developing a new way to market The Pimsleur Approach online.
- Building the tribe: How I fired my best friend and lured a new partner. Why Roitman replaced his first business partner with Stroll’s current COO, Ajay Segal, and what happened as a result.
- Stroll's first step to success: Unraveling the riddle of online customer acquisition. The importance of mastering one advertising channel at a time.
- 3 ways to use customer lifetime value to maximize revenue. What most companies don’t understand about customer lifetime value, and how to use customer lifetime value to increase revenue.
- Binding the tribe: The ties that bind in five easy core values. The values that form Stroll’s organizational compass and have guided the company to rapid growth.
“We have a lot of actionable insights to come, but I’ll let you in on my #1 piece of advice for entrepreneurs right now,” says Roitman. “If you don’t hone and habitualize the philosophies, principles, and approaches that have been proven over time to generate success, you won’t be able to ignite rapid growth for your business and deliver the biggest impact to your bottom line.”
In addition to Roitman’s posts on Hypergrowth, the Stroll leadership team will also be contributing articles and multimedia that provide sound business advice and stirring insights. The blog’s other initial authors include:
- Ajay Segal, COO
- Ronald Pirollo, Vice President of Finance
- James Brown, Director of Analytics
- David O'Connell, Director of Marketing
- Michael Archbold, Marketing Manager
- Megan Starr, HR and Recruiting Manager
Business professionals, Stroll associates, and the press are invited to visit Hypergrowth or subscribe to the blog using any RSS reader. Comments are welcome.
Journalists and bloggers interested in learning more about the blog or interviewing Stroll’s thought leaders can contact Michelle Larkin at Michelle@GregoryFCA.com or 610-228-2117. For more information about Stroll, visit Stroll.com.
About Stroll
Stroll is a next generation education e-commerce platform company headquartered in Philadelphia. Stroll deploys sophisticated marketing analytics and an advanced e-commerce platform to drive triple-digit growth for the products it owns or licenses. The company’s flagship product, the Pimsleur Approach, is one of the leading audio-based language learning systems, second in the U.S. market to Rosetta Stone. The company has increased its revenue at a compounded annual growth rate of 73% since 2002 and revenue growth in 2011, alone, was 135%. By 2020, Stroll aims to exceed $1 billion in revenue through organic and inorganic growth.