NEW DELHI--(BUSINESS WIRE)--NDS today announced that Classic Cable Networks (CCN), an independent cable TV provider in New Delhi, India, is deploying an end-to-end solution from NDS to power and protect its digital services.
NDS will provide an end-to-end suite of technologies including MediaHighway® set-top box software, VideoGuard® conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment the current CCN channel offering. NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.
Mr. Virendra Gaur, Director, CCN, said: “NDS has a strong track record in delivering pioneering work with some of the most successful cable TV and satellite broadcasters in India. We are delighted to be working with NDS to rapidly digitise our network and introduce next-generation services that will continue to enhance our customer offering.”
Jayant Changrani, Country Head & General Manager NDS India, said: “As the cable TV industry in India transitions to digital, we are proud to be supporting operators such as CCN to enhance their platforms with added value functionality and services. The migration to digital poses fantastic opportunity for the industry, and NDS solutions enable operators to rapidly launch services and introduce roadmap features as subscriber demand dictates.
“CCN are taking important steps to ensure the future of their platform and the experience of their subscribers, and we look forward to supporting them throughout that process.”
CCN has a strong subscriber base in Eastern Delhi and was established in 1989. NDS will continue to work closely with CCN to deliver a raft of world-leading, affordable and innovative solutions and services to its growing subscriber base in Delhi.
About Classic Cable Networks
Classic Cable Network, popularly known as CCN was established in 1989. The company is acclaimed for being one of the oldest cable TV service providers in Delhi. CCN is directed by Mr. Virendra Gaur who also happens to be an industry veteran. CCN is one of the leading analogue cable TV service providers in Eastern Delhi. The long term strategy of the company is to be able to offer regional and local content to promote community activity with an enhanced user experience.
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 90 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their business.
NDS’ VideoGuard® is the world’s market-leading content and service protection solution, deployed in 133 million pay-TV households. VideoGuard conditional access (CA) and digital rights management (DRM) technologies safeguard pay-TV service revenues exceeding $50 billion. NDS middleware, which enables a host of advanced services for subscribers, has been deployed on 226 million devices. NDS DVR technology, centred around XTV™, is a leader in the global industry with 49 million units deployed. (Deployment figures as of 30th April 2012).
Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in technology and development with over 75% of its employees dedicated to pioneering work at development centres in France, India, Israel, Korea, UK and US.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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