DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/npz6v2/smart_packaging_in) has announced the addition of the "SMART Packaging Innovation: The impact on food safety and waste" report to their offering.
This presentation was originally given the at the Packaging Waste and Sustainability conference in Brussels in March 2012.
As the issue of food waste becomes a bigger political issue, SMART packaging, including active and intelligent packaging will unquestionably play a larger role in its reduction. This future-focused report looks at where the issue of SMART packaging and food waste is heading, and the implications for those in the packaging arena.
Features
- Enhance credibility during sales pitches with a focused and wide ranging analysis delivering clear insights and good perspectives on a complex subject
- Stimulate ideation and invigorate brands identifying how SMART packaging can tap into underlying consumers trends to reduce food waste
- Enhance your market positioning and concept development efforts and reduce risk for new product launches and increase the chances of success
Highlights
With food prices rising there is a growing consumer need for packaging to keep food in good condition for longer.
SMART, active and intelligent packaging has however to date, been focused on retailer-benefits, namely: spoilage reduction and extending shelf-life.
In the future expect it to be more consumer focused: delivering enhanced freshness and better information to elevate product quality for consumers.
For more information visit http://www.researchandmarkets.com/research/npz6v2/smart_packaging_in