Liquid Wrench Launches Digital D.I.Y. Magazine

Tinkernation Celebrates “Why” People Like to Tinker

INDIAN TRAIL, N.C.--()--Liquid Wrench announced today the launch of Tinkernation, an online editorial forum for and about Do-It-Yourself fanatics. The interactive site, found at Tinkernation.com, features stories from amateur and professional tinkerers around the country as they dive into DIY projects ranging from bicycle repair to home restoration.

Tinkernation delivers fresh content weekly including a featured author; a story about ingenious or unique tinkering; answers to tough DIY questions; and a “Weekend Challenge” where readers submit stories about their first DIY project for a chance to win a prize.

The difference between Tinkernation and most other DIY blogs found on the Internet is its focus on the WHY behind DIY versus the HOW. In fact, many of the tinkerers featured on Tinkernation have blogs of their own, which Tinkernation encourages readers to follow.

“Since we were founded in 1941, Liquid Wrench has gained a loyal following among people who are passionate about DIY,” says Liquid Wrench Brand Manager Aaron Martin. “There are plenty of good resources out there teaching HOW to build, repair and create but we couldn’t find a forum dedicated to celebrating WHY. Tinkernation fills that void.”

The first issue of Tinkernation features Joe Nocella, owner of 718 Cyclery, a Brooklyn bike shop whose unique approach to business put them on the map with a little help from the widely shared video called “The Inverted Bike Shop.” In addition to Joe, the inaugural team of featured authors and their blogs includes David Kramer, author of “The Craftsman Bungalow;” Cody Stringer, author of “Cycle Like a Stringer;” Heather, author of “Just a Girl With a Hammer;” Kristin Martin, author of “Grease Girl;” Mark Stoker of “Polly’s Parlour;” Meryl Phillips, author of “Picardy Project;” and Tiffany, author of “Camp 1899.” The authors were found during an exhaustive online search of bloggers that were passionate about DIY in the auto/motorcycle/bicycle repair and restoration and home repair/restoration.

To follow Tinkernation, visit www.tinkernation.com.

About RSC

Headquartered in North Carolina for 88 years, Radiator Specialty Company is a leading producer of lubricants, chemicals and additives to the automotive, plumbing, hardware, industrial, appliance and export markets. LIQUID WRENCH, GUNK, MOTORMEDIC and TITE-SEAL are trademarks of RSC, 600 Radiator Road, Indian Trail, NC 28079, (866) WRENCH7 (866-973-6247), www.rscbrands.com.

Contacts

Details PR
Kara Dullea, 864-275-3331
kara@detailspr.net

Release Summary

Online magazine for and about home restoration/repair and auto/motorcycle/bike restoration/repair DIY aficionados.

Contacts

Details PR
Kara Dullea, 864-275-3331
kara@detailspr.net