GLEN ROCK, N.J.--(BUSINESS WIRE)--Cellebrite USA, the leading provider of mobile forensic and mobile data transfer solutions, today at CTIA Wireless® 2012 announced the general availability of its Self-Service Point for the North American mobile retail industry. In line with Cellebrite’s mission to empower the point-of-sale (POS), the new Self-Service Point provides retailers with the ability to strengthen in-store services by allowing customers to quickly and easily perform in-store actions entirely on their own and with a quicker turnaround. In addition, customers can visit the store at any point post-purchase in order to access the featured content and services of their choice.
The Self-Service Point gives customers hands-on access to advanced services traditionally performed by retail associates. At the retail store, customers can simply connect their device to the in-store Self-Service Point, leveraging the user-friendly interface and simple touch screen to perform a wide range of services, including the ability to:
- Back-up and restore personal content and contacts directly from a mobile device onto a USB flash drive
- Immediately and efficiently transfer personal content from one mobile device to another
- Access a directory of “best in class” applications and multimedia content personalized by user-profile and device type, selected by the carrier or retailer for immediate in-store download
By enhancing the customer experience at the store level throughout the customer relationship and beyond the initial purchase, the Self-Service Point aids retailers in improving customer satisfaction and reducing churn. Retailers also benefit from enhanced store associate efficiency and reduced operating costs, along with additional opportunity for in-store promotions and increased revenue from device sales and upgrades.
“We are trending towards a self-serve society, where consumers are empowered to do more than ever by themselves, without the reliance on a third party. Consumers have access to self service points at airports, grocery stores, and other environments, and now have the same access in the mobile retail store,” said Jim Grady, CEO of Cellebrite USA. “Our Self-Service Point is the next evolution of walk out working, where consumers leave the store with all of their contacts and applications pre-loaded from the minute they make the purchase.”
The Cellebrite Self-Service Point and the portable Cellebrite Touch device, support more than 4,000 mobile device models and all major mobile operating systems, including iOS, Android, Windows Mobile, BlackBerry®, Symbian and Palm. As part of the Self-Service Point product, Cellebrite provides an integrated single-board computer with an LED panel and up to 16 ports, cable kit according to customer requirements and 12-months of free software updates and support for new devices. Retailers can add an optional touch-screen or customize the casing of the solution, including the ability to create a wall-mounted system or company branded stand-alone unit.
To learn more about the Cellebrite Self-Service Point and the company's portfolio of mobile POS services, please visit Cellebrite at Booth 1919 during the International CTIA Wireless show from May 8-10, 2012.
About Cellebrite
Founded in 1999, Cellebrite is a global company known for its technological breakthroughs in the cellular industry. The pioneers in mobile phone-to-phone content transfer, today Cellebrite provides a complete range of solutions for the mobile retail industry such as phone to phone content transfer, backup & restore, diagnostics and application and content delivery at the Point-of–Sale. Cellebrite works exclusively with more than 150 wireless carriers worldwide including Verizon Wireless, AT&T, Sprint/Nextel, T-Mobile, O2, Radio Shack, Orange, Vodafone and many more.
Cellebrite is a wholly-owned subsidiary of the Sun Corporation, a listed Japanese company (6736/JQ). For more information, visit www.cellebrite.com.
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