SAN FRANCISCO--(BUSINESS WIRE)--WideOrbit Inc., the leading provider of advertising management software for media companies is pleased to announce the launch of Native BXF™ Live Log integration between WO Traffic, the company’s leading sales, traffic and revenue management solution, and WO Master Control, the industry’s first, fully-integrated IT and DTV Master Control solution. This significant integration features dynamic log and playlist updates, dub/purge requests and real-time reconciliation, which will be demonstrated in the WideOrbit booth N5829 at the 2012 NAB Show in Las Vegas, April 16-19.
Native BXF™ Live Log integration between WO Traffic and WO Master Control is a two-way, real-time communication exchange that delivers:
- Electronic log transmissions and real-time reconciliation
- Ability to edit logs in real time
- Immediate dubbing and content status updates
- Management of outdated assets with purging capabilities
- Communication of program segment timings between Automation and Traffic
Native BXF™ Live Log integration between WO Traffic and WO Master Control will offer many significant advantages to clients, including:
- Improved operational efficiencies by streamlining processes such as last-minute log edits, updating segment timings and dubbing/purging materials
- Increased reconciliation accuracy by keeping the Traffic and Automation systems in sync
- Improved revenue capture by communicating missed or discrepant spots as they are flagged in Automation which will allow Traffic managers to proactively react in real time with makegoods
- Increased sales opportunities by extending log closings
“We are proud to introduce an industry compliant and fully-integrated solution that will improve efficiencies between Traffic, broadcast operations and billing,” said Alec Pettersen, Director of Master Control Automation for WideOrbit. “Our Native BXF™ Live Log integration between WO Traffic and WO Master Control will be a huge advancement to improve accuracy and timing around the sales and operations ecosystem.”
“The value of Native BXF™ will be significant as our WO Traffic clients start to roll out WO Master Control,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “True live log integration and optimized Master Control workflow has been a real challenge since the inception of broadcasting. WideOrbit’s Native BXF™ Live Log integration enables customized workflow and enormous operational efficiencies for our clients.”
WideOrbit will be providing live demonstrations of Native BXF™ Live Log integration between WO Traffic and WO Master Control and all of its solutions at the 2012 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 16-19. For more information or to schedule a meeting or demo, go to www.wideorbit.com/NABShow or contact Alec Pettersen at +1.818.277.9737, apettersen@wideorbit.com.
About WideOrbit
WideOrbit (www.wideorbit.com) is the leading provider of business management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,100 Television stations, Radio stations and Cable Networks around the globe use WideOrbit Traffic software with another 3,000+ stations on WideOrbit Radio Automation platforms. WideOrbit manages more than $14 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Dallas; Denver; Seattle; Agawam, MA; and Melbourne, Australia.