RALEIGH, N.C.--(BUSINESS WIRE)--MaxPoint Interactive, the company that helps retailers and brands drive local in-store traffic with its innovative Digital Zip™ technology, today announced that its Sr. Director of Sales, Mark Ailsworth, will present at this week’s ad:tech San Francisco conference, which is being held April 3-4 at the Moscone Center.
Hosted by ad:tech “Video Marketing Master” – AKQA’s Shabnum Mehra, this one-hour session will outline the dos and don’ts of online video campaigns by sharing case study examples from TED, Acura and California Olive Ranch. Presenting alongside Aimee Reker, partner, media services for FRWD, Ailsworth will share a case study from client California Olive Ranch, highlighting best practices for creating digital video campaigns that drive sales, not just clicks. Session attendees will learn how to use online video to drive offline purchases; effective targeting and buying strategies; and successful methods for repurposing TV content for the Web.
|
Who: |
Mark Ailsworth, Sr. Director of Sales, MaxPoint Interactive | |
|
What: |
||
|
When: |
Tuesday, April 3, 12:00 – 1:00pm | |
|
Where: |
Video Track, Room 3018, Level 3, Moscone Center West | |
|
To Register: |
“With millions of people consuming hours of online video each week, brands can no longer afford to ignore this increasingly important channel,” said Mike Forbes, vice president of marketing and sales for California Olive Ranch. “By partnering with companies like MaxPoint, FRWD and Mixpo, we’re now able to reach highly targeted online audiences with effective video ads that drive in-store sales of our products.”
About MaxPoint Interactive
MaxPoint Interactive’s retail advertising platform drives in-store traffic for retailers and brands. The company’s Digital Zip™ technology delivers the most effective and scalable neighborhood-level online campaigns. MaxPoint can pinpoint qualified customers interested in purchasing a product with more precision than using traditional zip codes, ultimately offering accurate neighborhood-level targeting with national reach and local results. Founded in 2007, MaxPoint has offices in New York, Chicago, Austin and Raleigh-Durham. For more information visit: www.maxpointinteractive.com, follow us on Twitter @maxpoint_int and subscribe to the OnPoint blog.