NAPA, Calif.--(BUSINESS WIRE)--Benson Marketing Group, a leading wine marketing agency in the U.S. has opened an office in Paris to complement its offices in Napa and New York City. The agency now provides wine marketing services in France including social media, brand strategy, trade promotion, and direct marketing. www.bensonmarketing.fr
“In an increasingly connected wine world, a Paris office connects our clients with a wider group of experienced wine marketers and creative ideas,” said Jeremy Benson, president. “We continue to operate as one company; now we have an extra office.”
Wine marketer Jeanne Peron has been tapped to lead business development in France. Peron was an account manager at Agence Clair de Lune for six years after graduating with an MBA in wine marketing from INSEEC in Bordeaux. Benson and Peron will be recruiting a Paris-based team later this spring and summer.
“Creating the first Franco-American wine marketing agency provides clients with new opportunities,” said Peron. “We can adapt a successful New York promotion to Paris, or vice versa. We can leverage the agency’s successful Mission Control social media service in France, for French consumers. And we can help French wineries more easily navigate the complex U.S. market,” said Peron.
Services include:
- Social Media: Benson’s “Mission Control” offers a low-cost, simple solution for wineries looking to create and expand an online community of ambassadors;
- Trade Buyer Promotion: Complete campaigns that improve distribution, educate sellers, and excite wine consumers; and
- Brand Strategy: Short-term projects that define a brand’s unique market position, key brand benefits, and “voice.”
Business development inquiries in France can be directed to Jeanne Peron at peron@bensonmarketing.com, or in the US to Jeremy Benson at benson@bensonmarketing.com. The agency’s Paris office is located at 37-39 avenue Ledru-Rollin, near Gare de Lyon. Telephone: +33 (0)1 56 95 19 31
About Benson Marketing Group
Benson Marketing Group LLC is a leading wine marketing agency providing public relations, social media, trade promotion and brand consulting services. It is the only wine marketing agency with offices in New York City, Napa Valley and now in Paris. For more information visit www.bensonmarketing.com or www.bensonmarketing.fr.