DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/49c88b/the_brand_trust_re) has announced the addition of the "The Brand Trust Report - India Study 2012" report to their offering.
India's Most Comprehensive & Intensive Study On Brand Trust - The Brand Trust Report, 2012
This syndicated research has been done with 2718 respondents, yielding 2 million data points and 17,000 unique brands from 15 cities. This study has targeted the influencers' in the corporate category, mapping Brand Trust to a proprietary matrix containing 61 primary components of Trust.
Understanding Trust as an entity which can only be derived, the author started to plot the 61-primary components which in turn helped to create a metric for Brand Trust. This quest for knowledge has helped us create an universal index for Trust, being able to measure it, analyze it and therefore, also build it.
The Brand Trust Report - India Study 2012 Covers:
15 cities 61-components of Brand TrustTM 2,718 influencer' respondents 12,000 hours of fieldwork 17,000 brands 20,00,000 data-points
For more information visit http://www.researchandmarkets.com/research/49c88b/the_brand_trust_re