DALLAS & MUNICH--(BUSINESS WIRE)--TrustYou, the market leader in social media management for the hospitality and travel industries, announced today the launch of the free guest survey tool for hotels and resorts. Instead of handling guest surveys and web monitoring differently, TrustYou raises the bar on social media management by provinding an integrated solution that allows hotels to capture all guest feedback in one tool.
TrustYou ReviewAnalyst Survey allows hotels to capture, analyze, respond and integrate trustworthy reviews into their own website. A first for the travel industry, the Survey will enable a hotel to push those reviews to third parties like review websites and search engines. With this addition, TrustYou completes the travel recommendation cycle by unlocking the potential of unlimited, reliable, up-to-date guest reviews that until now were hidden behind logins and not accessible by end users.
“For hotels, customer feedback is crucial to improving the quality of service and to sustaining revenues. With the rise of social media, it has become even more important. However, hotels are struggling because they are using multiple systems and spending a lot of time managing reviews. With TrustYou, hoteliers will be able to manage their reviews in a timely manner using just one single application,” says Paulo Salvador, Global Vice President at Marketing and Sales of Worldhotels.
The TrustYou Survey allows hotels and hotel chains to easily integrate an online guest satisfaction survey, and within the same application, monitor the entire social web, completely for free. Dynamic sentiment analysis in 12 languages identifies the most relevant positive or negative trending topics and comments. Hoteliers can immediately respond to customers reviews directly inline with their comments. Finally, hotels can opt to push their guest reviews to third parties or integrate them into their own websites.
Combined with the TrustYou Seal of Approval, guest satisfaction surveys that have been gathered and analyzed by TrustYou are guaranteed to be authentic. Hotels and resorts opting to push their review content are not able to select which recommendations are posted. While TrustYou may remove offensive comments, the system pushes all content, positive or negative, equally. In addition, reviews gathered through the Survey are more reliable because they are gathered from real guests with recent stays and collected without editing.
“TrustYou is going to disrupt the review industry in hospitality. We do not see any reason why guest reviews and social media reviews should be treated differently. By connecting guest reviews at the hotel with the social web, we solve the fundamental problems of trust, volume and topicality of user reviews,” said TrustYou CEO and Co-founder Benjamin Jost. “The best part is we do it for free. TrustYou is an infrastructure platform that helps our clients identifiying the context in a world of scattered content and manage their social media activities to eventually increase their revenues.”
About TrustYou
Founded in 2008, TrustYou is a market leader in social media management and semantic technologies for online reviews and social commerce. TrustYou gathers, structures, and monitors social sentiment across the web in online reviews, posts, and comments for hoteliers, destinations, restaurants and travel companies. More than 5 million consumers and 6,000 customers interact with TrustYou data and its application ReviewAnalyst. TrustYou is also embedded into IT star rating systems in 16 countries throughout Europe. Global customers include: Hard Rock Cafes, Starwood Hotels, Marriott Hotels, Best Western Hotels, Steigenberger Hotels, Omni Hotels & Resorts, Worldhotels, Micros-Fidelio, TRUST International, HolidayCheck and many more. For more information, visit www.trustyou.com. For more information, visit www.trustyou.com.