SAN FRANCISCO--(BUSINESS WIRE)--MarkMonitor®, the global leader in enterprise brand protection, today announced extended brand protection capabilities for Asian markets, including China, Japan, Korea, Hong Kong and Taiwan. This extended coverage includes many new and emerging e-commerce sites, popular business-to-consumer marketplaces, business-to-business exchanges and search engines.
The buying power of Chinese consumers is growing rapidly. According to the Chinese Academy of Social Science (CASS), consumer spending in China is expected to nearly double in the retail sector by 2015.
“With increases in Chinese consumer buying power, China has become an increasingly important market and a growing opportunity for global brands,” said Irfan Salim, chief executive officer, MarkMonitor. “Brandjackers know this, too, and they increasingly target Chinese consumers, making state-of-the-art brand protection capabilities for Asian markets a priority for global brands.”
Ideal for brands that want to combat the growing abuse occurring on Asian websites and business-to-consumer marketplaces, MarkMonitor has extended Asian coverage to help detect and stop counterfeit activity, cybersquatting and stolen Web traffic. By identifying and aiding in the shut down of illicit websites and advertisers targeting the Asian market, MarkMonitor further extends its overall category leadership. In addition, the company has extended its global services teams with more Japanese and Chinese speakers.
“Companies with global brand protection strategies that encompass both established and emerging markets drive higher revenue, reduced marketing costs and expanded market share while improving consumer brand experiences and fostering increased loyalty,” concluded Salim.
The extended brand protection capabilities are available immediately. Pricing is depending on number of brands and coverage configurations. To learn more, visit www.markmonitor.com.
About MarkMonitor Brand Protection
MarkMonitor Brand Protection™ preserves marketing investments, customer trust, and revenues by assisting in the elimination of confusing and potentially fraudulent use of your brand online. Leveraging the industry’s widest access to online data sources and using patented detection technology to continuously monitor more Internet channels than any other solution, it safeguards brand equity, web traffic, marketing investments, revenue and reputation from a wide range of brand abuse.
About MarkMonitor
MarkMonitor, the global leader in enterprise brand protection, offers comprehensive solutions and services that safeguard brands, reputation and revenue from online risks. With end-to-end solutions that address the growing threats of online fraud, brand abuse and unauthorized channels, MarkMonitor enables a secure Internet for businesses and their customers. The company’s exclusive access to data combined with its patented real-time prevention, detection and response capabilities provide wide-ranging protection to the ever-changing online risks faced by brands today.
MarkMonitor® is a registered trademark of MarkMonitor Inc. MarkMonitor Brand Protection ™ is a trademark of MarkMonitor Inc. All other trademarks included herein are the property of their respective owners.