DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/265444/online_ad_spend_in) has announced the addition of the "Online Ad Spend in the US forecast: 2011 - 2016" report to their offering.
This report provides clients with data on Ad spending online in the US, 2010-2016, per year, Online ad spend as a percentage of all US ad spend, for each of these years and Online ad spend by format (Search, Banner, Classifieds and directories, Video, Sponsorships, Rich media, Lead generation and Email), for each of these years. This report draws from primary and secondary research. Forecasts have been developed using a variety of statistical methods and models and where possible have been compared with forecasts from other organizations.
Forecast to 2016
- It is forecast that US online ad spend will increase by a compound annual growth rate (CAGR) of +12% between 2010 and 2016, reaching US$51.1bn
- In 2011, it is forecast that ad spend will increase by 20% over 2010, to reach US$31.3bn.
- After 2011, rate of growth will decline to 14%, to US$35.6bn in 2012.
- 2016 growth over 2015 will be 7%.
- In 2010, 17% of all ad spend in the US went online. In 2011, it is forecast this will increase to 20%. In 2016, it is forecast that 28% of all ad spend will go online
- Overall factors for explaining this include growth in the use of developing ad formats, improved ad and content targeting, growth in online video behaviour, refined search, and the prevalence of online social networking services.
- However, growth in online ad spend will remain constrained due to challenges in measuring online ad effectiveness.
For more information visit http://www.researchandmarkets.com/research/265444/online_ad_spend_in