COLUMBUS, Ohio--(BUSINESS WIRE)--Ron Foth Advertising, Columbus, has been named Agency of Record for MGM Resorts International's two Mississippi casinos. The agency will create complete marketing campaigns for Beau Rivage Resort and Casino in Biloxi, and Gold Strike Casino Resort in Tunica.
Foth will immediately begin developing multi-media efforts for both properties that will encompass television, radio, print, outdoor, digital and social media. The agency's full service capabilities, tourism experience, and consumer/retail background were essential in the account wins.
"We reviewed many agencies before selecting Ron Foth Advertising," said Jeffrey Zaffron, Executive Director of Advertising for MGM Resorts International’s Mississippi Operations. "Foth's exceptional track record for driving results, together with their unparalleled creative excellence and match to our company culture made them the right ad agency choice for us. I was immediately impressed by the Foth team and their ability to problem solve the challenge presented them in the review.”
Agency President/CEO Ron Foth Sr. added, "MGM Resorts is the world's premier gaming brand. Selecting us to handle creative and media is quite an honor, and we can't wait to launch our first work for them."
Beau Rivage offers the premier resort and gaming experience on the Gulf Coast, with more luxury resort amenities, gaming, accommodations and meeting space than any other property. Gold Strike, located 20 miles south of Memphis, offers award-winning restaurants, a first-class hotel, entertainment and an unparalleled Vegas-style casino all under a single roof. The two casinos' parent company, MGM Resorts International, is one of the world's leading global hospitality companies, with 15 properties in Nevada, Michigan and Mississippi.
About Ron Foth Advertising (ronfoth.com)
Ron Foth Advertising is an award-winning, full-service ad agency and production company headquartered in Columbus, Ohio. Founded in 1975, RFA offers marketing, branding and digital services to clients across the country and around the world, including Wendy's Restaurants, Safelite AutoGlass, San Francisco's California Academy of Sciences, State of Ohio Tourism, Safeway Supermarkets, The Columbus Zoo, Nutramax Laboratories and many more.