AGOURA HILLS, Calif.--(BUSINESS WIRE)--Deepak Chopra, the internationally renowned author and expert on mind-body wellness, brings his extraordinary creativity, insight and philosophies to an entirely new medium today: video game consoles.
Deepak Chopra’s Leela, published by THQ Inc. (NASDAQ: THQI), is a groundbreaking journey of body and mind, combining ancient wisdom and traditions with technology on interactive gaming consoles.
Leela is a one-of-a-kind experience that invokes full-body movement with meditation and breathing techniques, designed to unwind body tension and offer more focus for mind and spirit. “Leela” meant “play” in ancient languages – a concept vital to mind-body wellness.
“The medium of interactive video games is enormously rich and filled with creative opportunity that has barely been tapped,” says Chopra, who, along with Curious Pictures, spent more than two years conceptualizing Leela. “There are many people who practice yoga and meditation who have video-game systems in their homes, but they rarely use them – but these are powerful devices, capable of creating wonderful experiences. I hope anyone who explores Leela will feel enriched by what we’ve created.”
Leela is based on the concept of the Seven Chakras, which are energy centers inside every human being. Through seven movements, Leela helps us connect with the Chakras – each movement focuses on a different part of the body.
There is no winning or losing in Leela – Leela moves at an individual’s pace. The goal is to instill an inner sense of harmony, rejuvenation and balance.
For the first time ever, with Kinect for Xbox 360, players can see and measure their breath in real time on-screen. Leela also offers gentle feedback and encouragement to enhance the meditative breathing practice.
Each person who experiences Leela will also have an opportunity to create a personalized “mandala,” or visual representation of the inner self. No two can possibly be alike, and each one reflects the beauty, nature, senses and imagination of the individual. On Nov. 11 – or 11-11-11 – players will be able to create and share their personal mandalas with friends and family on Facebook.
Whether experienced for two minutes or two hours at a time, Leela offers an utterly unique means of relaxing and finding balance. To learn more about Deepak Chopra’s Leela, visit www.deepakchopraleela.com.
Leela is available today on Kinect for Xbox 360 (SRP $49.99) and Wii (SRP $39.99), rated E for Everyone.
ABOUT DEEPAK CHOPRA
Deepak
Chopra, MD, (www.deepakchopra.com)
world-renowned expert on mind-body healing and New York Times
bestselling author, collaborates with THQ on this new groundbreaking
interactive experience. Heralded by Time Magazine as the
“poet-prophet of alternative medicine,” Chopra has authored more than 64
books which have been translated in more than 85 languages including 19
New York Times bestsellers on mind-body health, spirituality and peace.
He is the founder of the Chopra Foundation, co-founder of the Chopra
Center for Wellbeing, and a senior scientist with the Gallup
Organization.
ABOUT CURIOUS PICTURES
Curious
Pictures (www.curiouspictures.com)
is a creatively driven, multi-platform production and entertainment
company. Curious uses its extensive production, animation and
advertising expertise to create award-winning entertainment in all media
in the form of television shows, video games, new media content, feature
films, commercials, network promos, music videos, visual effects, and
books. Its credits include TV series such as the recently debuted Team
Umizoomi (Nick Jr.), Little Einsteins (Disney) and Codename: Kids Next
Door (Cartoon Network); animation for the videogame sensations Rock
Band, Dance Central, and Rockstar Games; and work for many of the most
respected brands worldwide.
ABOUT THQ
THQ Inc. (NASDAQ:
THQI) is a leading worldwide developer and publisher of interactive
entertainment software. The company develops its products for all
popular game systems, personal computers and wireless devices.
Headquartered in Los Angeles County, Calif., THQ sells product through
its global network of offices located throughout North America, Europe
and Asia Pacific. More information about THQ and its products may be
found at www.thq.com.
THQ and its logo are trademarks and/or registered trademarks of THQ Inc.
All other trademarks are property of their respective owners.
The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to the release of the Deepak Chopra’s Leela game, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the fiscal period ended March 31, 2011, and subsequent Quarterly Reports on Form 10-Q, and particularly the discussion of trends and risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
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