DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/781ded/superfast_broadban) has announced the addition of the "Superfast Broadband Survey" report to their offering.
Drawing on the results of an exclusive international survey, and an analysis of multimedia equipment and internet usage levels, this report allows readers to deepen their understanding of the current mechanisms, drivers and obstacles that are shaping the rate at which residential users are switching to superfast broadband.
Key Questions:
- Is the typical superfast broadband user different from broadband users?
- Does subscribing to superfast broadband affect households' equipment purchases?
- What applications are helped by superfast broadband? Is there really a link between the applications thought to drive the adoption of superfast broadband (namely TV and video) and actual take-up rates?
- What level of customer satisfaction are we seeing among superfast broadband users, and does it really enhance the online user experience?
- Aside from bandwidth, what are the other key reasons for switching to an ultra-fast service?
- What are residential users' main reasons for not switching?
- What lessons can we draw from international comparisons?
> International survey conducted simultaneously of 1,700 adults : latter conducted by Harris Interactive > France, Sweden, the United States and Japan
Methodology:
This exclusive survey allows us to analyze the circumstances shaping the progress of superfast broadband in terms of demand, and particularly to compare superfast broadband and regular internet households' equipment and connectivity levels, current consumption habits and expectations.
Survey target:
- Internet households
Protocol:
- Online survey based on a proprietary Harris Interactive panel representative of the online population
- Sample of superfast broadband households (minimum 100 superfast broadband households/country)
- Size of the sample: 400 to 500 interviews conducted in each country, for a total 1,760 interviews.
- Survey conducted in: May/June 2011
Results processing:
- Adjustments taking into consideration the oversampling of superfast broadband households
- Straight tab and multivariate breakdown (superfast broadband households vs. other households)
For more information visit http://www.researchandmarkets.com/research/781ded/superfast_broadban