LONDON--(BUSINESS WIRE)--NDS today announced that in the rapidly growing Indian pay-TV market its technology is providing an enhanced TV viewing experience in 20 million homes. With an industry estimated average of five people per household1, NDS is enabling a compelling, next-generation TV experience for 100 million viewers; a milestone that reinforces the company’s position as the leading supplier of digital pay-TV solutions in India2.
Sue Taylor, Senior Vice President and General Manager, NDS Asia Pacific said: “We entered the Indian pay-TV market in 1995 and this latest milestone is a testament to not only our pioneering work with some of the most successful cable TV and satellite platforms in India, but also to the remarkable growth in the India pay-TV market.
“India is expected to overtake the US in the number of DTH homes within the next year 3and we’re committed to helping operators introduce next-generation applications that will continue to enhance their subscriber offering. As India’s leading digital cable TV solutions provider, we are dedicated to developing a full suite of affordable, scalable and future-ready solutions for operators who want to digitise their networks to maintain a competitive advantage”.
With offices in Delhi, Mumbai and Bangalore NDS has invested over US$250 million in India; the company currently employs over 1,900 people in India with its largest presence an R&D centre in Bangalore. NDS has established relationships with leading pay-TV operators throughout the country, including Tata Sky and Airtel Digital TV in the DTH sector and DEN, Hathway and the newly announced Darsh Digital and Jak Communications in the cable sector.
For further information on NDS solutions, please visit www.nds.com
To view recent perspectives on the Indian pay-TV market from Harit Nagpal, Managing Director & Chief Executive Officer of Tata Sky and Sameer Manchanda, Chairman & Managing Director of cable operator DEN Networks, visit www.nds.com/perspectives.
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 80 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 155 million active devices, and safeguarding pay-TV service revenues exceeding $50 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 195 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 41 million units deployed. (Deployment figures as of 30th June 2011).
Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
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1 Source: Media Partners Asia
2 Source: Screen Digest
3 Source: Media Partners Asia