LAGUNA NIGUEL, Calif.--(BUSINESS WIRE)--Hank Blank, President of Blank and Associates, an advertising agency search firm in Laguna Niguel, California recently completed the agency review for Jacuzzi North America.
Jacuzzi is the name that defines the hot tub and whirlpool bath experiences. Social and private, fun and relaxing, Jacuzzi completely satisfies and leaves you wanting more. Known for innovation, Jacuzzi is the company that started the modern hot tub industry. Today, Jacuzzi offers luxury product lines of bathtub, walk in bathtubs, showers, sinks, and hot tubs for every style and budget.
The Dealer Lead Generation program was awarded to the Des Moines Office of The Integer Group because of their extensive experience in lead generation for a number of clients in similar sectors as Jacuzzi. The review also involved a number of agencies in Southern California.
“Hank Blank was a great asset for Jacuzzi and professionally managed Jacuzzi’s agency selection process. He was able to identify a variety of great agency resources so we had a broad selection of very capable candidates during the agency review selection,” said Drew Meng, VP of Marketing for Jacuzzi North America. “Hank Blank conducted the review in a very thorough fashion and was a great resource for Jacuzzi. I would recommend him highly,” said Meng.
Blank has conducted reviews for a number of companies including Jenny Craig, Villeroy & Boch, and Raley’s Supermarkets.
“I enjoyed working with the Jacuzzi team on this review process to help them find the resource they need to help them take their lead generation efforts to the next level and I am sure that The Integer Group can help them achieve their objectives,” said Blank.
Blank and Associates is a Marketing Consulting firm based in Laguna Niguel, CA.
Hank has spoken to many AAF Chapters on New Business. His presentation is called “Why Agencies Don’t Want New Business,” and is based on his review experiences. He also blogs on the agency review process including What CEO’s Don’t Understand About the Agency Review Process. For more information about Hank Blank’s review services please visit www.hankblank.com or email Hank at hank@hankblank.com.